Pattern Ọrụ Bụ isi: Akwụkwọ Mkpuchi Onyinye by Gao He

Pattern Ọrụ Bụ isi: Akwụkwọ Mkpuchi Onyinye by Gao He is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2023

Pattern Ọrụ Bụ isi: Akwụkwọ Mkpuchi Onyinye

by Gao He

Client: Creative Design Studio of Anshan Normal University

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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The Design

About Pattern Ọrụ Bụ isi: Akwụkwọ Mkpuchi Onyinye

Ederede Akwụkwọ: Pattern bụ nhazi akwụkwọ mkpuchi onyinye dabere na ihe atụ ọdịnala ndị China. A na-ejikọta ihe osise nkịtị nke ewepụtara site n'ọkụ, azụ, na ụdị ihe ndabụ ka ha kpụọ isi dragọn. A na-ekwughachi ihe atụ dragọn ahụ site na iji square ndị kwụ ọtọ na ndị dina ka ha mepụta usoro na-agaghị akwụsị akwụsị. A na-emepụta akwụkwọ ahụ site na ịbanye agba anọ na akwụkwọ pụrụ iche nke nwere ike ukwuu. A na-etinyekwa nhazi a n'ibu ngwaahịa, akwụkwọ ntinye ozi mmemme e biputara, na nhazi igbe kaadbọọdụ. Ebumnuche ya bụ ijikọ mma ọdịnala ndị China na nhazi nke oge a.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Pattern Ọrụ Bụ isi: Akwụkwọ Mkpuchi Onyinye meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Pattern Ọrụ Bụ isi: Akwụkwọ Mkpuchi Onyinye ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Pattern Ọrụ Bụ isi: Akwụkwọ Mkpuchi Onyinye maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work selects Chinese traditional patterns and uses graphic language to form the head of the dragon. According to the isomorphic design of flame, fish, bat, etc. In the traditional pattern, the faucet structure is repeated and arranged together with the vertical and horizontal squares, and the abstract patterns are combined again to form a continuous wrapping paper pattern, which combines the traditional Chinese aesthetics with the modern design aesthetics.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags: Pattern, Paper, Gift, Packaging, Product, Graphic design
Production Technology: The gift paper adopts four-color printing technology and high-density special paper, which is widely used in product packaging and shading design of various types of paper.
Design Challenge: The difficulty of project design lies in the extraction and application of traditional culture, so that gift paper products have their unique performance style and meet the aesthetic needs of contemporary young people. In addition, there are the unique style of paper gift brands, the creation of artistic effects, the effect of young people's aesthetic acceptance, and social feedback after sales.
Research: The existing gift paper packaging on the market is rich and diverse, but the traditional culture design paper is not much, and the user's experience of traditional culture is not satisfied. Therefore, through the combination of traditional pattern extraction design and modern design and layout, the new visual design will be carried out, and the traditional Chinese culture will resonate with consumers through the graphic language, satisfy consumers' emotional experience of cultural culture, and improve brand uniqueness and popularity.
Inspiration: Through the visual design of gift paper patterns and the extension design of cultural and creative products, explore the visual novelty artistic expression form of gift paper, extract abstract graphics according to different traditional Chinese patterns, and form its unique order by repeated and continuous arrangement, use graphic language to express the application of traditional patterns in packaging paper, and attract the love of young consumers.
Project Duration: The project starts in October 2022 and ends in December 2022 in Shenyang, China
Operation Flow: In order to highlight the characteristics of traditional aesthetics and modern design, gift wrapping paper is used for product packaging, printing promotional materials, and carton design respectively. People are in close contact with packaging to feel the artistic charm of traditional Chinese culture and the artistic aesthetics of modern design.
Image Credits: Image #1 : Illustrator Gao He, 2022.
Image #2 : Illustrator Gao He, 2022.
Image #3 : Illustrator Gao He, 2022.
Image #4 : Photographer Gao He, 2022.
Image #5 : Photographer Gao He, 2022.