Intangible Heritage Usoro Eserese by Zhou Xiaoshu

Intangible Heritage Usoro Eserese by Zhou Xiaoshu is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

ỌlaọchaEserese· 2023

Intangible Heritage Usoro Eserese

by Zhou Xiaoshu

Client: Northeastern University of China

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Eserese Category

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Colors

The Design

About Intangible Heritage Usoro Eserese

Intangible Heritage bụ usoro eserese atọ gbasara ihe nketa omenala a na-adịghị ahụ anya nke China. Eserese ndị a na-egosi nka Pipa, seladọn Longquan na Emume Oriọna Zigong. E ji ngwanrọ nhazi vekta see ihe onyonyo ọ bụla, nke mere na nkọwa ndị dị nta na-adịgide n'ụdị doro anya na nha mbipụta buru ibu. Mpempe akwụkwọ e biri ebi ha milimita 800 site na 800. A na-atụgharị isiokwu ọdịnala ndị a n'ime asụsụ anya nke oge a maka iji ya n'ịntanetị, na mgbasa ozi mbipụta, akwụkwọ na akwụkwọ foto. Ebumnobi ya bụ inyere ọha mmadụ aka ịmụta banyere omenala ndị a.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Intangible Heritage Usoro Eserese meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Intangible Heritage Usoro Eserese ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Intangible Heritage Usoro Eserese bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The theme of this project is Zigong Lantern Festival, Pipa Art and Longquan Celadon. They are valuable intangible cultural heritage of China. Draw three artistic illustrations by computer to creatively show the essence of these cultures. The combination of computer technology and traditional art has the characteristics of creativity, design and application. This set of works is to let the public know more about China's intangible cultural heritage and inherit traditional culture.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 800mm (W), 300dpi, RGB.
Tags: Intangible cultural heritage, pipa art, Longquan celadon, Zigong Lantern Festival, illustration, computer painting.
Production Technology: This series of illustrations are drawn by illustrator vector design software. It consists of super-high-level printing technology and manufacturing technology, thus highlighting the visual effect of the poster and showing exquisite and beautiful illustration details.
Design Challenge: The difficulty lies in accurately grasping the essence of three intangible cultural heritages, the proper integration of modern aesthetics and traditional culture, the aesthetic standards of modern audiences and the combination of computer technology and traditional culture.
Research: Intangible cultural heritage is a treasure of the world. Pipa art, Zigong Lantern Festival and Longquan celadon are important representatives of China's intangible cultural heritage. This series of illustrations transforms the unique culture into the power of creative visual design. The researcher investigated three non-legacy techniques and drew a series of non-legacy illustrations using computer vector painting technology. People can better understand China's intangible cultural heritage through network communication and printing.
Inspiration: The combination of intangible cultural heritage and modern design is the source of a series of illustration concepts. On the basis of traditional culture, intangible cultural heritage is transformed into modern design language by computer technology, which is applied to the Internet, print media, books, photo albums, publicity pages and other forms of expression to spread China's excellent traditional culture and display cultural innovation achievements.
Project Duration: Understanding the Intangible Heritage launched in China 2022.
Operation Flow: The key point is to attract the public with elegant visual effects, and the combination of modern aesthetic illustrations and traditional culture attracts the public's aesthetic interest.
Image Credits: Image #1 : Illustration Zhou Xiaoshu&Huo kai, 2022.
Image #2 : Illustration Zhou Xiaoshu, 2022.
Image #3 : Illustration Zhou Xiaoshu, 2022.
Image #4 : Illustration Zhou Xiaoshu, 2022.
Image #5 : Illustration Zhou Xiaoshu, 2022.