Shan Yi Njirimara Ngalaba Ọrụ by Wu Fangbo and Liu Beibei

Shan Yi Njirimara Ngalaba Ọrụ by Wu Fangbo and Liu Beibei is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2023

Shan Yi Njirimara Ngalaba Ọrụ

by Wu Fangbo and Liu Beibei

Client: Shan Yi

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Shan Yi Njirimara Ngalaba Ọrụ

Ederede Akwụkwọ: Shan Yi bụ njirimara ngalaba emere maka ụlọ ọrụ teknụzụ ọgụgụ isi na-eje ozi na ọrụ ugbo. Logo ahụ ji ụdị mgbochi dịka ihe osise iji gosipụta nchebe na ike. N'ime mgbochi ahụ, mkpụrụ akwụkwọ S na Y ejikọtara ma dozie n'usoro dị iche iche, na-ezo aka n'aha ngalaba ahụ yana njikọ dị n'etiti teknụzụ ọgụgụ isi na ọrụ ugbo. E tinyekwara ụdịdị nrịbama ụzọ ụgbọala na ntutu ọka wiiti, na-echetara owuwe ihe ubi na oge oyi. Ahịrị niile nwere obosara nhata, logo ahụ na-esokwa usoro golden ratio. A pụrụ ibipụta akara a, ị dụọ ya eri, ma ọ bụ were injection molding mepụta ya n'ọtụtụ nha dị iche iche, gụnyere iji ya dịka akara ngosi n'elu ụgbọ ala.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Shan Yi Njirimara Ngalaba Ọrụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Shan Yi Njirimara Ngalaba Ọrụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Shan Yi Njirimara Ngalaba Ọrụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
Dimensions & Packaging: It can be printed, sewed or injection molded in a variety of sizes.
Tags: brand identity, logo, branding, smart agricultural technique
Production Technology: The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
Design Challenge: The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
Research: In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
Inspiration: Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
Project Duration: The project started in Beijing in December 2022 and was completed in February 2023.
Operation Flow: The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
Team Members: Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu