Home Akwụkwọ Mmado by Tao Ran is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2023

Home Akwụkwọ Mmado

by Tao Ran

Client: Shenzhen Yixin Visual Brand Planning Consulting Co., Ltd

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

11,782

Verified Award Winner

Verify Award Status for #149582

View at A' Design Award Press Release Award Badge

Colors

The Design

About Home Akwụkwọ Mmado

Ihe nledo ahụ na-eji asụsụ visual eserese ojii na ọcha dị mfe yana ụdị ngosi na-atọ ọchị iji nye ndị na-ege ntị ahụmịhe nhụhụhụ anya. Site na akwụ nke nnụnụ, ọ dịghị alaka ụlọ ọrụ nwere ike ịhụ maka akwụ. Kama nke ahụ, a na-eji ahịhịa rọba eme ihe dị ka ihe eji akwụ akwụ, na-egosipụta nnukwu mmebi gburugburu ebe obibi. A na-atụ anya na ndị na-ege ntị nwere ike iche echiche banyere mmebi gburugburu ebe obibi, ma na-akpọkwa ndị mmadụ ka ha tinyekwuo anya na ichekwa gburugburu ebe obibi na ọhịa.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Home Akwụkwọ Mmado meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Home Akwụkwọ Mmado ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Home Akwụkwọ Mmado na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The poster uses the simple black and white graphic visual language and humorous presentation form to give the audience a vivid visual experience. Through the nesting of birds, no branch material can be found for nesting. Instead, plastic straws are used as nesting materials, reflecting the serious environmental damage. It is hoped that the audience can think about the deterioration of the environment, and also call on people to pay more attention to protecting the environment and forests.
Dimensions & Packaging: 700*1000mm
Tags: poster、Environment、ecology、birds
Production Technology: Will print on the textured paper that gives the prints the touch feeling.
Design Challenge: How to use the simple black and white graphic language to describe the environmental problems facing mankind.
Research: Use the simple black and white graphic visual language, combined with the humorous expression form that is easy for people to accept and understand, to achieve the visual experience for the audience and arouse the thinking of environmental protection.
Inspiration: One day, I accidentally saw a bird holding a plastic straw in its mouth, which is a strong contrast to the bird holding a branch in its mouth to build a nest in my memory. Because of such a touch, I created this public welfare poster.
Project Duration: Poster design started in June 2022 and completed in September 2022.
Operation Flow: Although it is a poster for domestic events, it has been introduced all over the world and has a strong presence through the participation exhibitions of many international competitions.