Douyin Ngwa Desktọọpụ by Douyin Experience Design Center

Douyin Ngwa Desktọọpụ by Douyin Experience Design Center is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ihu Ngwá Ọrụ, Mmekọrịta na Ahụmịhe Onye Ọrụ Competition Category.

ỌlaọchaIhu Ngwá Ọrụ· 2023

Douyin Ngwa Desktọọpụ

by Douyin Experience Design Center

Client: Douyin Group

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ihu Ngwá Ọrụ Category

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The Design

About Douyin Ngwa Desktọọpụ

Douyin PC bụ ngwa desktọọpụ na ihu weebụ maka iri ọdịnaya vidiyo na kọmpụta onwe onye. E mere Douyin PC maka ilele na nnukwu ihuenyo n'ụlọ, n'oge ezumike na mgbe ọ na-anọghị n'ọrụ. Ntughari aka ekpe na-enye ọwa kwụ ọtọ, na ibe a na-atụ aro na-emeghe na ndabara. Ndị ọrụ nwere ike ịgbanwe vidiyo site na ịkpụgharị maụsụ ma jiri igodo mkpirisi mee mmasị na idebe ọdịnaya. A na-akwadokwa ịzụ ahịa mgbe a na-akpọ vidiyo na inye onyinye n'oge mgbasa ozi ndụ. Nhazi na-emegharị onwe ya dabara na nha ihuenyo MacOS na Windows.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Douyin Ngwa Desktọọpụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Douyin Ngwa Desktọọpụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Douyin Ngwa Desktọọpụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Douyin PC includes web and desktop application. In order to meet the needs of computer users for large screen consumption in scenarios such as home&leisure and off duty. We provide recommended channels, live broadcast, shopping, private message interactive experience and so on. We hope that in the computer scene, Douyin PC will be the first choice when our users discover and consume content. The content will be rich and diverse, the product will be able to meet diversified needs.
Dimensions & Packaging: The application is designed for all MacOS and Windows desktop sizes,and adopts an adaptive design.
Tags: Desktop Application, User Experience, Interaction Design, User Interface, Responsive Design, Content Consumption
Production Technology: In the user research phase, we use qualitative and quantitative tools such as user interviews, competitive product analysis, and data analysis to mine and analyze user needs. In the design phase, we use Figma, Adobe After Effect, and Principle to design this desktop application and user interface,and build a unique design system. In the product launch stage, we continuously analyze and verify through AB test, carry out product iteration through data feedback, and bring users the ultimate content consumption experience through accurate recommendation algorithms.
Design Challenge: In the process of product development, implementation or research, we mainly face two challenges: due to the large and growing user group, we need to respond to changing and diverse user needs and constantly iterate product functions. At product design level, designers need to constantly explore how to provide users with a better and more differentiated consumption experience in the PC scenario.
Research: User research: We collect user needs for content consumption and product satisfaction through user interviews, NPS satisfaction surveys, survey questionnaires, focus groups, etc., to find directions for exploration;
Human-computer interaction: through research on PC equipment characteristics, system capabilities and user habits to ensure product ease of use;
Other research: testing, AB test, data analysis.
Inspiration: IIn the design of Douyin desktop application, having a sense of Douyin brand and PC-end products are two crucial keywords. The breakthrough of product construction is to provide an experience design that not only has the DNA of the Douyin brand but also conforms to the characteristics of PC equipment, which makes Douyin PC a more unique existence than other products.
Project Duration: The project was launched in China in June 2021, with the Douyin web version launched.The Windows application was launched in January 2022, and the Mac application was launched in June 2022. This is an ongoing process with updates depending on new needs.
Operation Flow: The left navigation provides more vertical channels, and the recommended page is opened by default.Users can scroll the mouse to switch videos, use shortcut keys to like and bookmark, and can also shop while watching videos. It is also very convenient to give gifts while watching live broadcasts.
Team Members: Sainan Guan
Di Chen
Wen Nie
Zetao Guo
Siyuan Ren
Image Credits: Pictures and videos are from the free resource website： http://pixabay.com/zh/