Master Ji Gong Akwụkwọ Mgbasa Ozi Ihe Nkiri by Yitong Creative

Master Ji Gong Akwụkwọ Mgbasa Ozi Ihe Nkiri by Yitong Creative is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

ỌlaọchaEserese· 2023

Master Ji Gong Akwụkwọ Mgbasa Ozi Ihe Nkiri

by Yitong Creative

Client: Yitong Creative (beijing) Media Co., Ltd

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Eserese Category

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The Design

About Master Ji Gong Akwụkwọ Mgbasa Ozi Ihe Nkiri

Master Ji Gong bụ akwụkwọ mgbasa ozi ngosi mbụ maka ihe nkiri eserese anụmeshọn nke China gbasara njem echiche na ihe ịtụnanya nke nwere otu aha ahụ. Akwụkwọ mgbasa ozi a tụrụ milimita 750 site na 1050. E ji inki China na ihe ndị omenala China mepụta ọnọdụ ọwụwa anyanwụ nke jupụtara na uri na ihe omimi. Dragọn ahụ na onye mọnk ahụ, nke e gosipụtara na kasaya na-acha uhie uhie, uwe mgbochi mpụta nke a dụkọtara akwa dị iche iche na akụkụ ígwè osisi nkwụ, bụ ndị si n'ihe nkiri ahụ, e jikwa ngwanrọ akụkụ atọ mepụta ha. E ji mmiri mee inki ahụ ma nwalee ya na akwụkwọ osikapa, akwụkwọ siri ike na akwa iji tulee udidi ha. E jikọtara akụkụ niile ọnụ site na dijitalụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Master Ji Gong Akwụkwọ Mgbasa Ozi Ihe Nkiri meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Master Ji Gong Akwụkwọ Mgbasa Ozi Ihe Nkiri ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Master Ji Gong Akwụkwọ Mgbasa Ozi Ihe Nkiri bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is an official trailer poster designed for a 2021 Chinese animated fantasy adventure film "Master Ji Gong", directed by Liu Zhijiang and Qiao Yu. Based on its long history and rich cultural heritage, Chinese ink and Chinese traditional elements have been extensively used here to create an oriental poetic and mysterious ambiance, which is of eastern aesthetical character came into being.
Dimensions & Packaging: Trailer Poster: Width 750 mm x Height 1050 mm
Tags: movie poster, ink, 3D, traditional Chinese art and history, animated film
Production Technology: Dragon and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through CINEMA 4D, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result. Combine each part of the elements naturally though Photoshop.
Design Challenge: One of the creative challenges during the project is the control of ink effect. In order to combine the monk and dragon naturally, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths, etc. The advantage of ink lies in its fluidity and flexibility, while it results in more uncertainty.
Research: Film poster design; Chinese animations; the way of combining the virtual storyline with the historical facts, the recreation of traditional cultures in digital age; Chinese ink; the use of ink with different textures, the combination of different techniques of tools, such as 3D, photography, paintings, etc.; The application of a series of oriental cultural elements are accurate and interesting, old and fresh due to those multiple tools. Open another door for the promotion of traditional culture. It is very likely to inspire more creativity and diversity for the industry.
Inspiration: Inspired by Zhao Zhixin, a poet of the Qing Dynasty, "Poetry is like a magic dragon. You can see its head but not its tail, or just a claw and a scale in the cloud" as he wrote in "The Record of Talking about Dragons", it can be said that apart from Chinese ink, it is difficult to find any other material that can accurately capture the romantic charm of the dragon and the deity in the movie, and the relationship between the monk and the dragon, the beauty of ambiguity, the connotation deeply rooted in as well.
Project Duration: The project started in April 2019 in Beijing, and finished in June 2019 in Beijing, the poster was released in June 2019.
Operation Flow: For the trailer poster, dragon, and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through 3D software, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result.
Patents: Zhejiang Ruichen Picture Co., Ltd.
Team Members: Zhejiang Ruichen Picture Co., Ltd.
Image Credits: Zhejiang Ruichen Picture Co., Ltd.
Yitong Creative (Beijing) Media Co., Ltd.