Sonder Moments Nkà 3D nke Anya Efu by Flint Walk

Sonder Moments Nkà 3D nke Anya Efu by Flint Walk is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese Kọmputa, Ịkpụ Ihe 3D, Nhazi Elu na Nkwupụta Competition Category.

IgweEserese Kọmputa· 2023

Sonder Moments Nkà 3D nke Anya Efu

by Flint Walk

Client: Chengdu Flint Walk Film and Television Technology Co., Ltd

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Kọmputa Category

29,029

Verified Award Winner

Verify Award Status for #149940

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sonder Moments Nkà 3D nke Anya Efu

Sonder Moments bụ ọrụ nka 3D nke anya efu na-ahụ, nke a na-egosipụta n'elu bọọdụ mgbasa ozi dijitalụ dị n'etiti obodo Chengdu, China. Ọrụ nka a na-egosi otu nnukwu onyinyo e ji teknụzụ eserese kọmputa na 3D nke anya efu mepụta. A na-ejikọta ihe ndị dị ka okooko osisi, marble, na iko gilaasị na mmetụta particle nke dị n'elu nkume mbara igwe. A na-egosipụta ọrụ a n'elu ihuenyo LED nwere mkpụrụ nka (resolution) 8K na mbara ala nke 888 square meters. Nnukwu nha ya na-emepụta oke mmetụta anya. Nnukwu onyinyo ahụ na-anọchite anya mmata onwe onye na ike nke ndị mmadụ n'otu n'otu.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Sonder Moments Nkà 3D nke Anya Efu meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Sonder Moments Nkà 3D nke Anya Efu ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Sonder Moments Nkà 3D nke Anya Efu maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sonder Moments, is a naked-eye 3D public art piece showcased on the digital billboard in the central area of Chengdu, China. Through digital media and visual design, a surreal spectacle is created in the urban landscape, blurring the boundary between virtuality and reality. This public art piece allows the audience to experience the wonder of travelling through time and space right in the middle of the city center.
Dimensions & Packaging: With this naked-eye 3D public artwork, the team used Maya for the animation and Nuke for the visual effects. The colossus is displayed on a LED billboard with the resolution of 8K and size of 888 square meters. The team designed the piece with elements of flowers, marbles and glass and with particle visual effects on the meteorites.
Tags: Naked-eye 3D billboard, out-of-home advertisement, CG, digital art, public art, larger-than-life
Production Technology: CG, Naked-Eye 3D Technology
Design Challenge: We have come across the challenges of achieving both softness and hardness on the colossus with visual effects to manifest its ever-lasting life and engergy. Also we have made a lot of efforts when trying to create the pink grass, avoid distorsion and differentiate the Colossus II with Colossus I.
Research: As the internal exploration of the public emerged during the post-pandemic era, we decided to center our research around the emotional health and social well-being. The colossus in Sonder Moments is the ultimate embodiment of the strength of self-consciousnes, which aims to alleviate the anxiety around us and place emotional value onto the society with digital easthetics.
Inspiration: The ordinary and mundane human society in the modern world evolves into boundless universe on spur of moment, breathing into the art piece life and exuberance from a different time and space. Not only does the maximization of larger-than-life effect brings a strong visual impact on the audience, but the huge figure of the colossus also serves as a manifestation of the awakening of self-consciousness and the power of individuals.
Project Duration: Nov 18, 2022 - present, Chengdu
Operation Flow: Displayed in the public space of the city center, naked-eye 3D technology on larger-than-life objects provides captivating experiences. With live-action filming, visual effects, creative concepting and advanced rendering technology, we have helped achieve the brand equity and commercialization of products.