Sparrow Branding Njirimara Ụlọ Ọrụ by Hiroshi Kurisaki

Sparrow Branding Njirimara Ụlọ Ọrụ by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2023

Sparrow Branding Njirimara Ụlọ Ọrụ

by Hiroshi Kurisaki

Client: Hiroshi Kurisaki Design

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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The Design

About Sparrow Branding Njirimara Ụlọ Ọrụ

Sparrow Branding bụ njirimara ụlọ ọrụ e mepụtara maka ụlọ ọrụ mmepụta mgbasa ozi dabere na Tokyo nke a tọrọ ntọala na 2020. Njirimara a na-ekpuchi logo ahụ, oyiyi ndị bụ isi, na akwụkwọ ndị e ji arụ ọrụ. Nza ntị, bụ isi mmalite aha ụlọ ọrụ ahụ, ka egosipụtara ya na osisi pine dịka osisi akara ngosi. Echiche ahụ si na akụkọ ebe osisi pine na-echebe nza ntị site na ihe ọ bụla na-emerụ ahụ. Kama iji nkà mmemme kọmputa, e were foto alaka pine n'ezie, nke onye na-agba nka na ntinye okooko osisi haziri, yana ihe oyiyi nza ntị nke yiri nke ezie. Ụdị oyiyi a bụ nke siri ike ma bụrụ ihe a na-ele anya nke ọma, karịa ịbụ nke mara mma efu efu.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Sparrow Branding Njirimara Ụlọ Ọrụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Sparrow Branding Njirimara Ụlọ Ọrụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Sparrow Branding Njirimara Ụlọ Ọrụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Dimensions & Packaging: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Tags: Branding, Logo, Japan, Typography, Blue
Production Technology: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Design Challenge: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Research: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Inspiration: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Project Duration: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Operation Flow: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Image Credits: Photo By Bird And Insect Ltd.