Ọlaọcha Mmekọrịta Ọha · 2023
Not Always Fun Ebipụta Mgbasa Ozi
by Squared
- Ihe Nrite A' Design Award nke Ọlaọcha 2023 in Mmekọrịta Ọha
- CLIENT: Squared
- Estimated Number of Design Views: 1,258,429
- Verification code C97A72898F · Verify this award
Colors
About Not Always Fun Ebipụta Mgbasa Ozi
Mgbasa ozi mgbasa ozi na-achọ ịkwalite mmata gbasara ọrịa Harlequin. Nke a bụ ọrịa na-emetụta sistemu ụjọ ahụ nke onwe ya na-ejikọta ya na enweghị ọsụsọ na ịmịcha akpụkpọ ahụ n'otu akụkụ nke ihu. Ụlọ ọrụ ahụ mepụtara ihe atụ ndị bụ isi na-ahụ anya bụ ndị dabeere na nchikota nke ihe nnọchianya dị iche iche nke harlequin na-achọ ime ka ìhè dị n'etiti ihe nkiri na-atọ ọchị nke agwa na eziokwu nke ibi na ọrịa Harlequin, na-emesi ike mkpa ọ dị inwe nghọta na mmata nke ukwuu. ọnọdụ ahụ.
About the Ihe Nrite A' Design Award nke Ọlaọcha
Not Always Fun Ebipụta Mgbasa Ozi meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Not Always Fun Ebipụta Mgbasa Ozi ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Not Always Fun Ebipụta Mgbasa Ozi bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Press Kit
- Unique Properties
- Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
- Dimensions & Packaging
- This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
- Tags
- craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
- Production Technology
- Meticulously crafted illustration is all it is used to achieve the final result.
- Design Challenge
- The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
- Research
- The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
- Inspiration
- The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
- Project Duration
- The project was developed during the first trimester of 2023.
- Operation Flow
- This is not relevant to the category presented.
- Image Credits
- Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared
