Ranger Njirimara Onyonyo by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.
IgweEserese· 2023
Ranger Njirimara Onyonyo
by Zhang Weiwei
Client: Yunnan Tech & Besiness University
Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category
Verified Award Winner
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About Ranger Njirimara Onyonyo
Ranger bụ njirimara onyonyo emere maka ụlọ ndina na-eje ozi ndị njem ntorobịa. Njirimara a na-atụnyere onye ọbịa ọ bụla na ranger, agwa a maara nke ọma n'akụkọ ifo. A na-eji ihe mkpuchi ihu ranger dịka isi ihe okike, e sitekwa na ya wepụta usoro akara ngosi ngwa ranger dị iche iche. A na-etinye akara ngosi ndị a n'akụkụ ngwa ọfịs na ngwa ụlọ ndina na nha ndabere, a na-ejikwa ha eme ihe maka ngwa ndị na-akpọ ndị ọbịa ka ha sonyere n'ihe omume. A na-eji stampu foil laser bịaa akara ngosi (logo), nke na-eme ka elu ya na-egosipụta ọdịdị na-agbanwe agbanwe mgbe e lere ya anya site n'akụkụ dị iche iche.
The Recognition
About the Ihe Nrite A' Design Award nke Igwe
Ranger Njirimara Onyonyo meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Ranger Njirimara Onyonyo ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Ranger Njirimara Onyonyo maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
- Dimensions & Packaging
- This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
- Tags
- Ranger, Hotel, Visual Identity, Young man, Traveller
- Production Technology
- The product mainly adopts laser hot stamping process.
- Design Challenge
- The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
- Research
- Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
- Inspiration
- The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
- Project Duration
- The project started in May 2022 in Kunming and finished in July 2022 in Kunming
- Operation Flow
- The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.
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