Inspiration Season Ọrụ Isi: Akwụkwọ Mmado by Chunyang Wang and Qianqian Yao

Inspiration Season Ọrụ Isi: Akwụkwọ Mmado by Chunyang Wang and Qianqian Yao is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2023

Inspiration Season Ọrụ Isi: Akwụkwọ Mmado

by Chunyang Wang and Qianqian Yao

Client: Hangzhou Loft49

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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The Design

About Inspiration Season Ọrụ Isi: Akwụkwọ Mmado

Ederede Akwụkwọ: Oge Mmụọ Ike bụ isi nhazi anya maka nzukọ nkà ihe ọmụma nke a na-eme n'ogige okike obodo dị na Hangzhou. E si n'ụlọ ọrụ mmepụta eriri kemịkalụ mgbe ochie gbanwee ogige a, a kwa họrọ eriri ajị anụ na-acha anụnụ anụnụ iji jikọọ oge gara aga na oge ugbu a nke ụlọ ndị ahụ. Akwụkwọ mmado kwụsiri ike dị 841 site na 594 milimita n'ọtụtụ, ebe akwụkwọ mmado mmegharị na-adịru sekọnd iri n'ụdị odo. E ji igwefoto 4K na okporo ígwè mgbagharị dee eriri ajị anụ ka a kwụbara n'ezie, e mesịa hazie ya, mee ya agba, ma jikọta ya. Ị maa jijiji nke eriri ahụ na-egosipụta oge mmụọ ike.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Inspiration Season Ọrụ Isi: Akwụkwọ Mmado meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Inspiration Season Ọrụ Isi: Akwụkwọ Mmado ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Inspiration Season Ọrụ Isi: Akwụkwọ Mmado na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: “Inspiration Season” is the first large-scale design forum activity held by Hangzhou Loft49. Over 50 years Loft49 has been transformed from an old chemical fiber factory into an urban creative design park.Through several years of demolition and restoration, Loft49 was renewed. To commemorate this history, the author chose wool as the inspiration for this design. The past and the present of the factory building are connected by yarn. It has brought new ideas to the forum activities of the "Inspir
Dimensions & Packaging: Poster : 841*594mm, Motion poster : 9:16 MOV Time:10 second
Tags: Dynamic Poster, Live Filming, Culture of Factory Renovation, Expression of Inspiration
Production Technology: 1.The poster was shot with Blackmagic and slide rails in 4K vertical screen.2. Post-effect processing, image pick-up, color matching and composition challenges were carried out.3. Combine the moving picture with the graphic design to output the final static poster and dynamic poster
Design Challenge: The biggest challenge is how to give the content of the dynamic shooting more a sense of graphic design.
Research: Modern dynamic image technology is becoming more and more popular, which has a great impact on graphic design.People need to think about how static content fuses with dynamic images.Through the combination of film and graphic design images to find more interesting poster forms and try to break through the boundaries of graphic design. The forum received a lot of positive feedback，which triggered everyone's thinking about graphic design and dynamic design. It brings a new possibility to dynamic graphic design.
Inspiration: Posters are divided into static and dynamic forms.After actually photographing the real scene space where the wool is hanging, the technology processing is done.Converts the poster to a static state.The blue wool represents the factory of the past and the future of the place.Because Loft49's architectural spatiality is a feature, the dynamic part emphasizes the three-dimensional sense of space composed of wool.The shaking of the wool expresses the moment of inspiration.
Project Duration: Created in Hangzhou China in August 2022
Operation Flow: The first thing you see is the rotation of several lines in the picture, which is transformed into a flat poster in a sudden jerk. In the process, people will see the blue wool, sense of space, sudden surprise, and finally reveal the content. The overall flow allows visiters to understand the meaning of the picture and generate inner associations and inspiration.
Team Members: Chunyang Wang
Qianqian Yao