Geneo Ọrụ Isi: Nhazi Ọnụụlọ Ngosi Ngwaahịa by Belina Zhang

Geneo Ọrụ Isi: Nhazi Ọnụụlọ Ngosi Ngwaahịa by Belina Zhang is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Bronz in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

BronzIme Ụlọ· 2023

Geneo Ọrụ Isi: Nhazi Ọnụụlọ Ngosi Ngwaahịa

by Belina Zhang

Client: Shanghai Brander Brand Design., Ltd

Ihe Nrite A' Design Award nke Bronz Winner in Ime Ụlọ Category

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View at A' Design Award Press Release Award Badge

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The Design

About Geneo Ọrụ Isi: Nhazi Ọnụụlọ Ngosi Ngwaahịa

Ederede Akwụkwọ: Geneo bụ ọnụụlọ ngosi ngwaahịa e mere maka otu ụdị akara ahịa nlekọta akpụkpọ ahụ nke jikọtara teknụzụ na ihe ndị sitere n'okike. Ohere ala nke dị mita kwuru mita 280 ji mmiri, osisi na oxygen mee isi ihe ngosi ya. Ebe ọnụ ụzọ nwere ihe ngosi ọkụ mmiri na-asọ asọ, mgbidi afụ ngírí ngírí (bubble wall), mgbidi onyonyo ndị mmadụ, na ụlọ ihe nkiri 5D. Mgbidi afụ ngírí ngírí ahụ nwere ike ịtụgharị, ọkụ na-egosipụtakwa osisi dị iche iche dị n'ime ya. N'ebe a na-egosi vidiyo, ọkụ dị n'elu ụlọ na usoro isi ụtọ na-agbanwe dabere n'ọdịnaya fim ahụ. Ihe yiri sement (pseudo cement) na terrazzo na-enye ọdịdị dị nkịtị na nke mbụ, ebe a ka e ji aka gbarụọ ma nụchazie akụkụ mgbidi niile ka ha dị larịị.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Geneo Ọrụ Isi: Nhazi Ọnụụlọ Ngosi Ngwaahịa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Geneo Ọrụ Isi: Nhazi Ọnụụlọ Ngosi Ngwaahịa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Geneo Ọrụ Isi: Nhazi Ọnụụlọ Ngosi Ngwaahịa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Dimensions & Packaging: Showroom covering 280m²
Tags: beauty, tech, nature, interior, branding
Production Technology: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Design Challenge: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Research: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Inspiration: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Project Duration: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Operation Flow: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.