Elegance and Modernity Ebe Ngosi Ihe by Smart Design Expo - Joanna Dittmar

Elegance and Modernity Ebe Ngosi Ihe by Smart Design Expo - Joanna Dittmar is a highly esteemed winner of the very prestigious 2023 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Ụlọ Owu Ngosipụta Azụmaahịa, Ime Ụlọ na Ngosipụta Competition Category.

ỌlaedoNgosipụta Azụmaahịa· 2023

Elegance and Modernity Ebe Ngosi Ihe

by Smart Design Expo - Joanna Dittmar

Client: Drutex

Ihe Nrite A' Design Award nke Ọlaedo Winner in Ngosipụta Azụmaahịa Category

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Colors

The Design

About Elegance and Modernity Ebe Ngosi Ihe

Elegance and Modernity bụ ebe ngosi ihe emere maka ngosi ahia na Nuremberg. Ebe ngosi ahụ dị mita 21.5 na mita 11, ebe mgbidi ya dị mita 5 n'ịdị elu. E jikọtara njedebe ojii na nke kọnkịrị na ihe osisi ndụ na ọkụ e doro anya iji gosipụta ngwaahịa ndị ahụ n'ebe dị jụụ. E ji laminate mee ihu ụlọ ahụ, e ji ngere ígwè mepụta ihe nrụnye ígwé ojii ọlaedo nke kwụ n'elu, ma e ji lacquer ọlaedo tee ihe ngosi ndị ahụ. Ndị ọkwa osisi rụpụtara akụkụ niile n'ime ụlọ ọrụ ha. Ihuenyo dị mita 6 na mita 3.5 na-egosi ihe nkiri iji dọta ndị ọbịa site n'ebe dị anya.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaedo

Elegance and Modernity Ebe Ngosi Ihe meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Elegance and Modernity Ebe Ngosi Ihe ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Elegance and Modernity Ebe Ngosi Ihe na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There's a certain mystery inherent in every implementation process, a moment when imagination meets with the possibilities of reality to create something intriguing and beautiful. The fusion of these elements creates a striking whole.
It's natural to wonder which particular element of a stand was the catalyst for the whole design concept. After all, every project has its own unique starting point - the spark that ignites the creative process and drives the work forward.
Dimensions & Packaging: SIZE: 21,5 x 11m
5m high walls

Since we wanted to capture the attention of the visitors, we decided to use a huge screen (6x3,5m) to show the film, which was made by the client, at all times during the exhibition. This solution attracted the attention of the visitors from a distance. It is a perfect combination of multimedia technology with eye-catching design.
Tags: elegant, modern, minimalist,
Production Technology: The production of the elegant facade made of laminate, golden cloud installation made of metal fence, and golden lacquered expositors were produces in-house in a carpentry, through the skilled hands of carpenters.
Custom-made production has to present their company as a strong business partner as well as highlight the exclusiveness and the high quality of their products.

Incorporating black into the design makes the stand evoke the associations of luxury and superior quality so it is a perfect choice to bring out the best in products.

Choosing the right lighting made it possible to showcase the products in their intended environments.
Design Challenge: Incorporating elegant and modern elements with delicate touches like hanging golden clouds can help convey a sophisticated and contemporary brand image. However, without proper research and a clear brief, it may be challenging to execute this vision effectively and achieve the desired results.
Research: Designing a booth for the Drutex brand is always about finding new details that will catch people's attention while also being consistent with the brand's aesthetics and branding. It involves constantly searching for new design solutions that will attract attention while maintaining a cohesive brand identity.
Inspiration: Inspired by the elegant, simple form of the customers products, wanting to emphasize their prestige and premium quality we have created a stand based on subtle, matching colors. The frugality and austerity of the decor allowed to focus on lighting and good product presentation.
Elegance and modernity. The rawness of black and concrete combined with the energy and freshness of plant elements. The perfection of this project is in detail.
Project Duration: Frontale 2022, Nuremberg
Operation Flow: the stand has a warm, sophisticated and light look
Patents: Smart Design Expo
Team Members: Joanna Dittmar
Image Credits: Smart Design Expo