Ọlaọcha Eserese · 2024
Remaking Art Njirimara Akara Ahịa
by Meng Shenhui
- Ihe Nrite A' Design Award nke Ọlaọcha 2024 in Eserese
- CLIENT: Shenzhen Chengmei Culture Communication Co., Ltd
- Estimated Number of Design Views: 145,031
- Verification code 85E5F5F3A3 · Verify this award
Colors
About Remaking Art Njirimara Akara Ahịa
Remaking Art bụ njirimara akara ahịa e mepụtara maka ụlọ ọrụ nkwukọrịta omenala. Akara ngosi ahụ jikọtara mkpụrụedemede mbụ R na A ka ha bụrụ akara nwere nha nhata, nke ahịrị ndị na-atụ aro echiche ihe na-egosipụta n'elu mmiri jikọtara. Ahịrị dị n'ogologo na-echetara ihe ọtụtụ, e debekwara ya site na akara ngosi mbụ iji gosipụta ikpe ziri ezi na iguzosi ike n'ezi ihe. Usoro ọhụụ ahụ na-eji ahịrị ekewa ihe ndị e bipụtara, ngwa nkwakọba na ihe ngosi ime ụlọ, ka e wee jide otu ọdịdị ahụ n'ofe nha na ihe dị iche iche. Nhazi a na-egosipụta nha nhata, njikọta na mmeghari ọhụrụ.
About the Ihe Nrite A' Design Award nke Ọlaọcha
Remaking Art Njirimara Akara Ahịa meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Remaking Art Njirimara Akara Ahịa ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Remaking Art Njirimara Akara Ahịa bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Press Kit
- Unique Properties
- The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display. - Dimensions & Packaging
- The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
- Tags
- Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
- Production Technology
- In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
- Design Challenge
- The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
- Research
- The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
- Inspiration
- The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
- Project Duration
- The project started in January 2022 and was completed in Shenzhen in May 2022
- Operation Flow
- First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
- Image Credits
- Copyright：CM Design
