Flatiron Oriọna by Mr Smith Studio is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Ngwaahịa Ìhè na Ihe E Kwụnyere Competition Category.

ỌlaedoÌhè· 2024

Flatiron Oriọna

by Mr Smith Studio

Client: Egle

Ihe Nrite A' Design Award nke Ọlaedo Winner in Ìhè Category

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The Design

About Flatiron Oriọna

Achille Castiglioni kwenyesiri ike na onye na-emepụta ụdịdị kwesịrị iwepụ, wepụ, wepụ tupu ọ chọpụta isi ihe dị n'imepụta ahụ. Bruno Munari na-ekwukarị na ime ka ihe sie ike dị mfe, ebe ime ka ihe dị mfe siri ezigbo ike. Flatiron sitere na njikọta echiche abụọ ndị a. Ebe ọkụ si abịa nke etinyere n'ime ahụ e mere site na otu mpempe ígwè dị mfe nwere naanị otu mpịaji. Ọnụ ọgụgụ ihe kacha nta maka ngwaahịa nwere nnukwu ịdị mkpa, nchịkọta oriọna e ji ụdịdị imepụta bụ́ isi mara dịka ọ dịkwa irè.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaedo

Flatiron Oriọna meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Flatiron Oriọna ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Flatiron Oriọna na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flatiron is a collection of lamps characterized by a structure that is as essential as it is of great visual impact. A laser-cut metal sheet with a single fold, this is enough to have a product with great prominence.
Dimensions & Packaging: Width 350mm x Depth 200mm x Height 1900mm
Tags: Lighting, lighting design, design, winner, italian design, egle, floorlamp, lamp
Production Technology: Lasercut metal sheet with a single fold for the structure. Dimmerable LED strip as a light source.
Design Challenge: Bruno Munari once said that to complicate things is easy, while to simplify things is very hard. Achille Castiglioni was convinced that the designer should delete, delete, delete and at the end find the core aspect of the design. Flatiron comes from the combination of this two references. A simple metal sheet with just one fold that encases the light source. The challenge has been to reduce the project to the minimum amount of elements.
Research: Starting from a deep research on floor lamps, we focused then on understanding which could be the right kind of light source. Because the aim of this product is not to be a technical lamp, but to be an decorative ambient lamp, the diffused light is the right choice and the shape of the structure itself orientates the beam. We invested a lot of time in the selection of the right light source because we wanted it to be warm and dimmerable.
Inspiration: The combination of the world of origami and the world of architecture is what is at the base of Flatiron family.
The name itself has two meaning. First is a reference to the famous building in Manhattan with a triangular shape. Than explains how it is made, starting from a simple flat sheet of iron.
Project Duration: Development of the project took 4 months and took place in Milan
Operation Flow: Simply plug the lamp, press the dimmer and you can turn on or off the lamp and dimm the intensity of light
Patents: Patented 2023
Team Members: MrSmith Studio
Image Credits: MrSmith Studio