CZBank Youth Speech Contest Njirimara Onyonyo nke Mmemme by Zhejiang Gongshang University

CZBank Youth Speech Contest Njirimara Onyonyo nke Mmemme by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2024

CZBank Youth Speech Contest Njirimara Onyonyo nke Mmemme

by Zhejiang Gongshang University

Client: CZBank

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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The Design

About CZBank Youth Speech Contest Njirimara Onyonyo nke Mmemme

Ederede Akwụkwọ: CZBank Youth Speech Contest bụ isi njirimara onyonyo e mepụtara maka mmemme okwu kwa afọ nke CZBank na-ahazi maka ndị na-eto eto sonyere. Isiokwu asọmpi a bụ iketa omenala dị ka mgbọrọgwụ na ikewapụta ọdịnihu ka mma. Nhazi a jikọtara maịkrophụn okwu na mgbọrọgwụ osisi n'ụdị ahịrị nwere akụkụ atọ (three-dimensional). Ọdịdị ndị jikọtara ọnụ na akụrụngwa a na-ahụta ihe n'ime ya na-egosipụta nnyefe nke ihe nketa omenala. A gbatịrị onyonyo a gaa na mkpọsa mmemme, ebe a na-eme okwu na mgbasa ozi n'èzí, nke mere na ọ dabara maka ojiji na mgbasa ozi, ntanetị ndịda (livestreaming) na ojiji n'ebe mmemme ahụ na-eme.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

CZBank Youth Speech Contest Njirimara Onyonyo nke Mmemme meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na CZBank Youth Speech Contest Njirimara Onyonyo nke Mmemme ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. CZBank Youth Speech Contest Njirimara Onyonyo nke Mmemme na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao