CDU Hamburg Ọrụ Isi: Njirimara Ụlọ Ọrụ by Politikwerft Designagentur

CDU Hamburg Ọrụ Isi: Njirimara Ụlọ Ọrụ by Politikwerft Designagentur is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2024

CDU Hamburg Ọrụ Isi: Njirimara Ụlọ Ọrụ

by Politikwerft Designagentur

Client: CDU Hamburg

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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Colors

The Design

About CDU Hamburg Ọrụ Isi: Njirimara Ụlọ Ọrụ

Ederede Akwụkwọ: CDU Hamburg bụ njirimara ụlọ ọrụ e mepụtara maka otu ndọrọ ndọrọ ọchịchị mpaghara na Hamburg, Germany. Njirimara a dabere na usoro nhazi nke na-akwado otu ụdị anya-ọhụụ n'ime akwụkwọ mbipụta na ngwaọrụ dijitalụ. Akara mkpụrụokwu na akara oyiyi jikọtara mkpụrụedemede CDU na akara Hamburg, bụ́ ụlọ elu nwere ụlọ elu atọ na kpakpando abụọ, n'elu ihe ndozi okirikiri nwere agba blu gbara ọchịchịrị. A na-ejikwa akara oyiyi ahụ n'onwe ya, ihe ndozi ahụkwa nwere ike ijupụta ya na foto na agba dị iche iche. E mepụtara webụsaịtị na-adabere n'ihe ọdịnaya maka nkeji ọrụ niile dị n'ime otu ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

CDU Hamburg Ọrụ Isi: Njirimara Ụlọ Ọrụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na CDU Hamburg Ọrụ Isi: Njirimara Ụlọ Ọrụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ CDU Hamburg Ọrụ Isi: Njirimara Ụlọ Ọrụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Dimensions & Packaging: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Tags: Graphics, Illustration, Visual Communication Design, Brand Design
Production Technology: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Design Challenge: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Research: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Inspiration: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Project Duration: The project started in April 2022 in Hamburg and finished June 2023.
Operation Flow: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.