Fluffy Bread Akwa Anụ Ụlọ by Kama Muta is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Nlekọta Anụ Ụlọ, Ihe Egwuregwu, Ngwá na Ngwaahịa maka Anụmanụ Competition Category.

ỌlaọchaNlekọta Anụ Ụlọ· 2024

Fluffy Bread Akwa Anụ Ụlọ

by Kama Muta

Client: Kama Muta

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Nlekọta Anụ Ụlọ Category

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The Design

About Fluffy Bread Akwa Anụ Ụlọ

Fluffy Bread bụ akwa anụ ụlọ e mere maka izu ike, igwu egwu na ihi ụra nke anụ ụlọ. Ụdịdị ya dị nro ma gbaa gburugburu na-echetara achịcha e ghere ọhụrụ. Akwa a yiri obere sofa nke nwere ụdị dị mfe ma maa mma, nke mere na ngwaahịa a na-adabanye n'ime ụlọ dị iche iche. Memory foam nke e mere maka ojiji mmadụ na-enye nkwado ma na-eguzogide ịda ada mgbe e jichara ya ogologo oge. Akwa velvet ahụ nwere nhazi dị nro ma na-eguzogide mmebi na ọkrịka. E ji osisi white ash e mezigharịrị mee ala ya, nke ndị ọkachamara ji aka hichaa ya nke ọma. Ebumnuche nke nhazi a bụ ime ka njikọ dị n'etiti mmadụ na anụ ụlọ sikwuo ike.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Fluffy Bread Akwa Anụ Ụlọ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Fluffy Bread Akwa Anụ Ụlọ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Fluffy Bread Akwa Anụ Ụlọ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This pet bed is designed for rest, entertainment and sleep of pets, which boasts the texture of fluffy bread to be comfortable enough for pets. Upholding the idea of Italian aesthetics, the pet bed is shaped into a sofa styled in a minimalist, elegant manner. In this way, the product can perfectly blend into home environments of various styles and strengthen the emotional connection between people and pets, thereby helping to create a space where harmonious symbiosis of them is realized.
Dimensions & Packaging: product dimensions, 14.5 mm x 14.5 mm x 11 mm; 14.5 mm x 14.5 mm x 13 mm
Tags: pet bed, texture of fluffy bread, shape of a sofa, Italian aesthetics, harmonious symbiosis of people and pets
Production Technology: The memory foam for human use features slow rebound property, and thus avoids the problem of sagging after long-time use. The delicate, soft structured velvet fabric is resistant to wear and scratch, so as to prolong the service life of the pet bed. The base made of reconstituted white ash wood is manually polished by craftsmen, which is uneasy to deform, and is free from any harmful substance to protect health of pets.
Design Challenge: The challenge is how to eliminate disharmony between pet beds and home environments. The design team, following the style of Italian furniture, has designed the product as a simple, elegant sofa to harmonize with other furniture. Such a design not only ensures a consistent style of a home environment, but also enhances a strong sense of belonging for pets to enable harmonious symbiosis of people and pets in a space.
Research: In recent years, pets gradually become an important member of families, and more people pay attention to living environments of pets, which drives growth of the market in pet beds and other related supplies. However, pet beds currently on the market are largely homogeneous, and usually fail to strike a balance between practicality and visual pleasure. They also have strong individuality and thus are difficult to blend into home environments.
Inspiration: Drawing inspiration from bread, this pet bed is both practical and visually attractive. Its soft, fluffy texture contributes to a comfortable experience for pets, and gives a sense of intimacy visually to make people want to approach and touch the product.
Project Duration: The project started in Shenzhen in September 2022, was completed in Shenzhen in February 2023, and came online in July 2023.
Operation Flow: The memory foam for human use, neither too soft nor too hard, provides enough support when ensuring good comfort, where pets can fully relax their bodies with their weight well distributed. The structured velvet fabric effectively resists to scratches by pets. The shape of a sofa harmonizes with any home environment, bringing pets a strong sense of belonging.
Team Members: Chen Liang