Hunguest Hotels Njirimara Ọtụtụ Ahịa by Eszter Laki and Reka Imre

Hunguest Hotels Njirimara Ọtụtụ Ahịa by Eszter Laki and Reka Imre is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2024

Hunguest Hotels Njirimara Ọtụtụ Ahịa

by Eszter Laki and Reka Imre

Client: Studio NUR

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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The Design

About Hunguest Hotels Njirimara Ọtụtụ Ahịa

Ederede Akwụkwọ: Hunguest Hotels bụ njirimara ọtụtụ ahịa e mepụtara maka otu ụlọ ndina Hungary. Njirimara a na-ekwupụta nrarasi maka ogo mma na ime ihe otu ụzọ mgbe niile. Ọrụ ahụ gụnyere ịgbanwe ọzọ nke akara ngosi dị adị na nke ihe niile a na-ahụ anya, site na akara ọma ụlọ ndina ruo n'akwụkwọ e bipụtara. Ọtụtụ n'ime ụlọ ndina ndị a jikọtara ya na ụlọọrụ spa na ahụ ike, ya mere, atụmatụ ahụ na-egosi njikọ ya na mmiri. Akara ngosi ahụ bụ mkpụrụedemede ukwu H e mepụtara site na irighiri mmiri, na agba ahịa bụ isi ya bụ acha anụnụ anụnụ. E ji nbipụta letterpress, mkpuchi menu akpụkpọ anụ e wepụtara wepụta na akara osisi e degharịrị arụ ọrụ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Hunguest Hotels Njirimara Ọtụtụ Ahịa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Hunguest Hotels Njirimara Ọtụtụ Ahịa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Hunguest Hotels Njirimara Ọtụtụ Ahịa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
Tags: hotel branding, wellness and spa, letterpress, Hungary
Production Technology: To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
Inspiration: We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
Project Duration: The project started in 2020 in Hungary and finished in 2023.
Team Members: Eszter Laki, Réka Imre
Image Credits: photographs by András Zoltai and Zoltán Gali

Read the Press Release