South China Book Festival Nhazi Ihe Ngosi by Muchuan Xu, Junjie Li and Dongxi He

South China Book Festival Nhazi Ihe Ngosi by Muchuan Xu, Junjie Li and Dongxi He is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Igwe in Nhazi Ụlọ Owu Ngosipụta Azụmaahịa, Ime Ụlọ na Ngosipụta Competition Category.

IgweNgosipụta Azụmaahịa· 2024

South China Book Festival Nhazi Ihe Ngosi

by Muchuan Xu, Junjie Li and Dongxi He

Client: The Guangzhou Academy of Fine Arts & Vantree Design

Ihe Nrite A' Design Award nke Igwe Winner in Ngosipụta Azụmaahịa Category

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The Design

About South China Book Festival Nhazi Ihe Ngosi

Ememe Akwụkwọ nke South China bụ nhazi ihe ngosi e mepụtara maka mmemme omenala mmadụ niile mere na Guangzhou. Mpaghara ngosi ahụ jupụtara na 9,050 square mita, e wukwara ya n'ime ụbọchị abụọ. Ihe owuwu modular a na-emeghachi ọzọ na ngwaọrụ mmekọrịta dijital jikọtara ihe onwunwe n'ezie na eziokwu mebere. Nhazi ohere ahụ na-eso usoro ọnụ ụzọ atọ na ụlọ ise, e were site na Chen Clan Ancestral Hall. Mpaghara isii nwere isiokwu, ka a na-amata site n'ọdịiche okooko osisi na agba dị iche iche. Ohere ihu ihu na ụzọ a na-abanye ime ya jikọtara mpaghara ọ bụla ka ọ bụrụ otu ụzọ ịgụ akwụkwọ na-agafe agafe.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

South China Book Festival Nhazi Ihe Ngosi meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na South China Book Festival Nhazi Ihe Ngosi ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ South China Book Festival Nhazi Ihe Ngosi maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Since the project is a municipal public cultural event that attracts all citizen to participate, it adheres to the sustainable use of recyclable modeling devices and digital interactive experience equipment to display an immersive and diverse exhibition of real scenes and virtual reality. Compared with traditional paper book fair, the South China book festival’s deeply integration of digital technology and the substantial economy is more environmentally friendly and more in line with the trend of technological innovation.
Dimensions & Packaging: The exhibition area covers 9,050 square meters and only took two days to build. There are six themes corresponding to different colors of flowers and six "YUE".
Tags: Study room in the Flower City, Pre-plan, Order experience
Production Technology: Designers chose the unique and characteristic culture in Canton, The Chen’s Lineage Hall as prototype, forming a clear spatial circulation in the formal order of "Three entrances and five rooms". Combining different colors of flowers with six "YUE", corresponding to different floral languages and refined patterns also enhance the recognition of the exhibition area, symbolizing the historical imprint of urban reading from the past to the present and to the future.
Design Challenge: Because the exhibition returned with great expectations after three years and coincided with its 30th anniversary, the five-day "largest scale in history" festival took only one month from preparation to construction to the opening. How to make the it in-depth and meaningful within a limited time, set off Guangzhou's thousand-year cultural heritage and show one of the world's first tier cities, and make the effect of the space to be more hierarchical and orderly, is the focus of this design.
Research: Nodes of sensory experience are placed in the exhibition space to create a unique logical order in each area. In this way, the entire venue is connected to form a varied and complete order experience. "Study room in the Flower City", the interior design interprets and responds to the theme of the exhibition in an overall.
Inspiration: The creation of book is different from purely formal design, but aims to establish a coordinate system in space. Through the reference system of perception and order, we can learn from the inherent laws of spatial activities, 'pre-plan' the logic of streamlines, and find rich and identifiable spatial rhythms.
Project Duration: The South China Book Festival has been held from August 18 to 22, 2023, in Guangzhou. It only took about a month to design and only two days to build.
Operation Flow: The visual transparency of the space and the accessibility of the internal connect each zone together. These ultimately make external integrity, internal openness, and perceptual order jointly constitute the unique spatial rhythm of the South China book festival. Reading·National Reading: As the entrance space of the exhibition, the orange Punicagranatum symbolizes wealth and happiness, and the scroll-shaped bookshelf displays the new era themed publications.
Team Members: Muchuan Xu
Junjie Li
Dongxi He
Guanbao Ye
Fangtong Yi
Jiajun Yin
Xiaoao
Dongming Shen
Shangzhao Yang
Xingchen Song
Kebei Chen
Image Credits: Copyrights belong to Vantree Design, 2023.