Unicorn Rebrand Njirimara Ọhụụ by Yating Liu

Unicorn Rebrand Njirimara Ọhụụ by Yating Liu is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2024

Unicorn Rebrand Njirimara Ọhụụ

by Yating Liu

Client: Yating Liu

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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Colors

The Design

About Unicorn Rebrand Njirimara Ọhụụ

Onye mmebe Yating Liu emeela ka akara ụlọ ọrụ ụgbọala ire nri ndị Mexico nke New York dị ọhụrụ n'ọrụ nnwale. Ihe mmebe a ji agba ndị na-egbuke egbuke na akara njirimara dọta mmasị ụmụ akwụkwọ ndị na-eto eto. N'akara ngosi ahụ, "Uni" na-anọchite anya mahadum, ebe "Corn" guzoro maka Tacos. Isiokwu anụ ọhịa otu mpi, nke na-ewu ewu n'etiti ndị ntorobịa, dabara na iwebata ekwe ọhụrụ nke akara ụlọ ọrụ ahụ kwa izu. Akara ngosi ahụ jikọtara ihe dị iche iche n'ụzọ okike site n'usoro ụtọasụsụ Spanish. Ihe ndị dị na ndepụta nri gụnyekwara okwu metụtara kọleji, na-eme ka usoro ọhụụ jikọta ọnụ nke jikọtara n'isi ihe akara ụlọ ọrụ ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Unicorn Rebrand Njirimara Ọhụụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Unicorn Rebrand Njirimara Ọhụụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Unicorn Rebrand Njirimara Ọhụụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Dimensions & Packaging: Loyalty card 90mm x 54mm
Tags: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Production Technology: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Design Challenge: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Research: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Inspiration: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Project Duration: The project started in July 2021 and finished in September 2021 in Beijing, China.
Operation Flow: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.