Imoment Usoro Mmanya Nwere Obere Alcohol by Hu Wan and Li Jianpeng

Imoment Usoro Mmanya Nwere Obere Alcohol by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Bronz in Nhazi Nri, Ihe Ọṅụṅụ na Nkà Nri Competition Category.

BronzNkà Nri· 2024

Imoment Usoro Mmanya Nwere Obere Alcohol

by Hu Wan and Li Jianpeng

Client: Netease Yanxuan Trading Co. Ltd

Ihe Nrite A' Design Award nke Bronz Winner in Nkà Nri Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Imoment Usoro Mmanya Nwere Obere Alcohol

Ndị na-azụ ahịa na-eto eto na-emekarị ka ha ṅụọ ihe ọṅụṅụ nwere obere alcohol iji nweta mmetụta dị nro nke na-eweta ntụrụndụ, ọṅụ na ekekọrịta na ndị ọzọ. Inyere ha aka ka ha nwetakwu ahụmịhe nke oge ha mgbe ha na-emepe ihe ọṅụṅụ imoment, ihe kacha mkpa banyere ire ahịa imoment bụ nkwa ya igosi oge ndị mara mma nke ukwuu, mara mma anya, na nke a na-agaghị echefu echefu n'usoro mmanya nwere obere alcohol site n'imewe e jiri ya tụnyere ọtụtụ ngwaahịa yiri ya dị n'ahịa. Site n'ịgwakọta mmasị anya na mmetụta ahụ nke mmanya, ngwaahịa a na-enye ahụmịhe omimi nke mmetụta mmanya dị nro.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Imoment Usoro Mmanya Nwere Obere Alcohol meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Imoment Usoro Mmanya Nwere Obere Alcohol ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Imoment Usoro Mmanya Nwere Obere Alcohol na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
Dimensions & Packaging: Available in multiple sizes and shapes
Tags: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Production Technology: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Design Challenge: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
Research: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Inspiration: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Project Duration: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Operation Flow: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Team Members: Hu Wan
Li Jianpeng
Image Credits: Creator Hu Wan
Illustrator Li Jianpeng