Rongbaohang BMW Ime Ụlọ Ebe A Na-ere Ụgbọala by Yixian Chen

Rongbaohang BMW Ime Ụlọ Ebe A Na-ere Ụgbọala by Yixian Chen is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

ỌlaọchaIme Ụlọ· 2024

Rongbaohang BMW Ime Ụlọ Ebe A Na-ere Ụgbọala

by Yixian Chen

Client: CX Design

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ime Ụlọ Category

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The Design

About Rongbaohang BMW Ime Ụlọ Ebe A Na-ere Ụgbọala

Rongbaohang BMW bụ ime ụlọ ebe a na-ere ụgbọala nke dị na Tianjin. Nhazi ya na-agbaso ụzọ njegharị okirikiri na-aga n'ihu na-akwụsịghị akwụsị. E ji mbadamba acrylic na-acha anụnụ anụnụ nke a na-ahụ anya n'ime ya kpuchie uko ụlọ nke ala mbụ na nke abụọ, ma hazie ha n'ụzọ na-egosipụta ụzọ ịnya ụgbọala na ebili mmiri na-asọ asọ. Mbadamba ndị a na-adakọrịta na ọdịdị mmiri nke ákwà mgbochi mmiri na ọdọ mmiri kpụrụ. Nkwado ebighi ebi na-eduzi ọrụ a, e wugharịkwara usoro ọkụ ahụ site n'iji ngịga osisi e tinyere na windo ndị dị elu. E belatara ebe ọrụ ka e wee nwee ike ime ka ebe izu ike ndị ahịa buo ibu karịa.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Rongbaohang BMW Ime Ụlọ Ebe A Na-ere Ụgbọala meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Rongbaohang BMW Ime Ụlọ Ebe A Na-ere Ụgbọala ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Rongbaohang BMW Ime Ụlọ Ebe A Na-ere Ụgbọala bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is one of BMW's regulatory requirements for global construction to adopt green, low-carbon, and sustainable energy, so this case incorporates the concept of sustainability into every detail of the entire project. The design team restructured the overall lighting system and interspersed wooden grilles at the high windows, integrating the gentle natural texture with modern technology, so that the space could show a hazy and elegant charm in light and shadow.
Dimensions & Packaging: The total area of the exhibition hall is 3496 square meters, with the original office area occupying 535 square meters, customer lounge area of 568 square meters, and vehicle display area of 1105 square meters. After the renovation, the office space was reduced to 235 square meters, accounting for approximately 50% of the original area; the customer lounge area has expanded to 899 square meters, an increase of approximately 30%; while the vehicle display area now occupies 1170 square meters.
Tags: Interior, Commercial, Modern, Natural, Elegant, Store, BMW
Production Technology: In terms of engineering costs, since the cost of the integrated acrylic board exceeds Party A's budget, after repeated verification and revisions, the designer split the version in the original draft reasonably, customized acrylic parts of different sizes, and then assembled and installed them, which not only greatly reduced the cost, but also ensured the beauty of the landscape.
Design Challenge: Large projects often face a variety of challenges, mainly reflected in two aspects: labor and cost. To set up such a massive water curtain in this project, advanced calculations are required for temperature control, flow rate, orientation, waveform, and other parameters to ensure precise control. In the actual construction process, waterproofing and moisture-proofing of the floor are of utmost importance.
Research: This case is located in Binhai New Area, Tianjin. As the pearl of Bohai Bay, the region is blessed with a unique geographical advantage. It is currently the largest and highest-level 5S store in the region, which is also of great strategic significance. Based on the environment, designers extract the element of "water", allowing the ocean imagery that symbolizes vastness and wisdom to run through the entire space. Creating a top-down water system landscape through later soft decoration.
Inspiration: The BMW brand advocates satisfying the greatest wishes of customers with the latest science and technology and the most advanced ideas in a vast space and time, promotes BMW joy, which is deeply compatible with the lifestyle of contemporary people who pursue vitality, passion and freedom. The designer comprehensively considered the local environment, conformed to the urban spirit, and reinterpreted the existing space with sustainability as the design principle.
Project Duration: The project started in August 2022 in Tianjin and finished in January 2023 in Tianjin.
Operation Flow: Gently touch the button in front of the niche. As the secret door opens, the new car delivery workshop reveals its true appearance, full of tension in drama sense. The designer chose to build interior walls and soft decoration with simple forms interpreting complex expressions, allowing the focus of the space return to the product itself. At the same time, the construction of a sense of ceremony also provides consumers with sufficient emotional value.
Patents: Copyrights belong to Rex Duan, 2023.
Team Members: Yixian Chen
Image Credits: Image #1: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #2: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #3: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #4: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #5: Photographer Rex Duan, Rongbaohang BMW, 2023.