Hand over Hand Njirimara Ụlọ Ọrụ by Yiwen Zhang

Hand over Hand Njirimara Ụlọ Ọrụ by Yiwen Zhang is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2024

Hand over Hand Njirimara Ụlọ Ọrụ

by Yiwen Zhang

Client: Hand over Hand

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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Colors

The Design

About Hand over Hand Njirimara Ụlọ Ọrụ

Hand over Hand bụ njirimara ụlọ ọrụ e mepụtara maka onye na-enye ọrụ agụmakwụkwọ pụrụ iche. Njirimara a na-edobe akụkụ aka e ji aka sketch na akwụkwọ nke akara ngosi mbụ iji chekwaa mgbaso na njirimara ọdịnaya. Analogue, bụ ụdị mkpụrụokwu ọhụrụ nwere mgbagwoju dị nro na mkpụrụedemede nwere ọdịiche siri ike, na-akwado ụda enyi na enyi dị mfe iru na ya. Nkebi geometric nke okirikiri na kwadrat na-emepụta nhazi ha ka nha anya nke gosiputara ọdịiche mpaghara na ọnụ ọgụgụ ndị mmadụ. A na-etinye usoro a na mgbasa ozi mmekọrịta, ibe weebụ, akwụkwọ e-buk, mgbasa ozi mbara igwe, magazin, mkpọlite na kaadị azụmahịa.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Hand over Hand Njirimara Ụlọ Ọrụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Hand over Hand Njirimara Ụlọ Ọrụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Hand over Hand Njirimara Ụlọ Ọrụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
Dimensions & Packaging: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
Tags: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
Production Technology: Adobe Creative Suite, Figma as the main development tool for this project.
Design Challenge: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
Research: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
Inspiration: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
Project Duration: The project started in July 2023 and finished in Sep 2023, in New York.
Operation Flow: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
Team Members: Yiwen Zhang - Creative Director, Brand Designer, Content Creator