Rhythmic Nhazi Akwụkwọ by Yiwen Zhang is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Igwe in Nhazi Mbipụta na Mgbasa Ozi Ebipụtara Competition Category.

IgweMbipụta· 2024

Rhythmic Nhazi Akwụkwọ

by Yiwen Zhang

Client: Zhang-W

Ihe Nrite A' Design Award nke Igwe Winner in Mbipụta Category

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Colors

The Design

About Rhythmic Nhazi Akwụkwọ

Rhythmic bụ akwụkwọ na-enyocha mmetụta ọma nke omenala punk na ahụike uche. Nhazi ahụ dabere na ụkpụrụ punk nke ime ya n'onwe onye, nnupụisi na igosipụta onwe onye, ọ na-emekwa akụkọ egwu jikọtara ọnụ site n'asụsụ anya doro anya. A na-eji uhie, oji na ọcha dịka isi agba. A dọbara mkpụrụedemede na eserese n'ime grid guzosiri ike iji gosipụta ụdị mkpirisi na ọsọ ngwa ngwa. Akwụkwọ a bụ 210 site na milimita 140 ma nwee peeji 92. A na-enye Rhythmic dịka ebook yana dịka mbipụta isi ike (hardcover) nwere njikọ butterfly-fold. Kaadị ọla ọcha na-egbuke egbuke na-egosipụta peeji dị n'etiti.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Rhythmic Nhazi Akwụkwọ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Rhythmic Nhazi Akwụkwọ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Rhythmic Nhazi Akwụkwọ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For centuries, art and music have been helping people explore conflicts and themes that influence their actions, thoughts, and emotions. This project studies the positive impact of punk culture on social mental health. Based on the DIY, rebellion, and self in the punk spirit, it forms a coherent and interactive musical narrative style through solid visual language.
Dimensions & Packaging: Size 210mm x 140mm
Full book 92P
Hardcover-laminating
Tags: Print, Communication, Punk Art, Art Therapy, Graphic Design
Production Technology: It is circulated in the market in two ways - a sustainable ebook and a hardcover with collectible value. The hardcover uses rich butterfly-fold binding and high-quality printing materials to achieve the best authentic touch.
Design Challenge: Punk aesthetics is a revolution in the history of graphic design that ripped up the rules of neutral sans serif typography and the prevalence of Swiss minimalism. Integrating punk's unconventional and transformative spirit into art therapy can lead to a better understanding of the effects of art therapy and strike a balance while distinguishing it from traditional punk art and art therapy works. Through innovative forms of expression, it breaks the limitations of the definition, such as art created outside the boundaries of its official culture.
Research: Red symbolizes the definite emotional power of punk-catharsis, release, breaking the mold, and matching with black and white, the iconic colors of punk art, to brighten and enliven the picture. Embed fonts and graphics into a stable grid layout system to obtain a sense of balance and show significant punk music characteristics such as short formats, fast tempos, simple melodies and harmonies through different arrangements of fixed elements. The essence lies in the narrative expressiveness of music. Each page presents a variety of rhythmical sense to enrich the viewer's sensory experience.
Inspiration: Traumatic memories are usually encoded visually. Artistic creation can be used to understand traumatic experiences better, motivate creativity and unlimited imagination of self-expression, and thus establish a refuge for strong emotions. Inspired by personal experiences and influenced by DIY thinking, empowerment and the uncontrolled, homemade style of the punk spirit, the author uses self-concept reshaping as a creative archetype combined with visual art to express value cognition.
Project Duration: The project started in November 2022 and finished in November 2023, in New York.
Operation Flow: Using Adobe Indesign as the tool to edit and Design the book before print it. The paper was tested during the printing process and Bright silver card was used as a special material to highlight the center page to reach the climax.
Team Members: Yiwen Zhang - Designer ｜ Publisher