Hugoo Ihe Isi Ọrụ: Akpa Ubu nwere Oche Ukwu by Yasuhiro Yamamoto

Hugoo Ihe Isi Ọrụ: Akpa Ubu nwere Oche Ukwu by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwaahịa Nwa, Ụmụaka na Ụmụntakịrị Competition Category.

BronzNgwaahịa Nwa· 2024

Hugoo Ihe Isi Ọrụ: Akpa Ubu nwere Oche Ukwu

by Yasuhiro Yamamoto

Client: GRIT Inc

Ihe Nrite A' Design Award nke Bronz Winner in Ngwaahịa Nwa Category

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The Design

About Hugoo Ihe Isi Ọrụ: Akpa Ubu nwere Oche Ukwu

Ederede Akwụkwọ: Hugoo bụ akpa ubu nwere oche ukwu awụnyere n'ime ya maka ije ọsọ mmụọ na ụmụaka. Akpa a na-edobe ụdị akpa ubu nkịtị ma na-akwado nwata n'elu oche a kpuchiri akpụkpọ dị nro. E doziri akpa anọ dịka ọrụ ha si dị, nke mere na otu akpa nwere ike ijide ihe niile achọrọ maka ije otu ụbọchị. Ihe e ji kpuchie akpa ahụ n'ime bụ odo-odo ka o mee ka ihe dị n'ime ya pụta ìhè, otu akpa n'ime akpa ndị ahụ na-enyekwa ohere iwepụta akwa nhicha ozugbo. Ihe e ji kpaa ya bụ CORDURA, nke a họpụtara maka ike na ogologo oge ọ na-adịru. Mgbe achọghịzi oche ukwu ahụ, a ka nwere ike iji Hugoo dịka akpa ubu nkịtị.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Hugoo Ihe Isi Ọrụ: Akpa Ubu nwere Oche Ukwu meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Hugoo Ihe Isi Ọrụ: Akpa Ubu nwere Oche Ukwu ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Hugoo Ihe Isi Ọrụ: Akpa Ubu nwere Oche Ukwu na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama