Yonghe Nhazi Njirimara Ahịa by Jan Creation Boutique Co.Ltd

Yonghe Nhazi Njirimara Ahịa by Jan Creation Boutique Co.Ltd is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2024

Yonghe Nhazi Njirimara Ahịa

by Jan Creation Boutique Co.Ltd

Client: Yonghe Medical

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

13,300

Verified Award Winner

Verify Award Status for #157156

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yonghe Nhazi Njirimara Ahịa

Yonghe bụ nhazi njirimara ahịa e mepụtara maka otu ụlọ ọrụ ahụike ntutu isi. Akara ngosi ahụ sitere na mkpụrụedemede Chinese bụ He nke si n'aha ahịa ahụ, ụdị nke na-egosi uto na-arịgo elu. Akara ahụ e wuru ya site na akụ atọ nke agba anụnụ nwere isi ebe elekwasị anya na mgbanwe agba, nke na-egosipụta mmụba na-aga n'ihu. Agba anụnụ ahụike miri emi na-ejikọta ahịa ahụ na ọgwụgwọ, teknụzụ na ọdịnihu. Usoro ngosi anya a nwere ume na-agba ọsọ, nke enwere ike ịgbanwe iji dabara n'ọtụtụ ọnọdụ dị iche iche. Ebumnuche ya bụ ime ka ahịa a mabatara kemgbe ochie dịrị ọhụrụ, meekwa ka ndị na-eri ahịa na-eto eto na ụmụ nwanyị mata ya ọzọ.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Yonghe Nhazi Njirimara Ahịa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Yonghe Nhazi Njirimara Ahịa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Yonghe Nhazi Njirimara Ahịa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yonghe, a brand with a long history in hair medical field, aimed to break the stereotype of the public by remodelling its visual identity, forming a youthful and highly grouped brand style with special visual memory points. In light of this, the logo design centred around the Chinese character He from the brand name. As a result, a logo with the sense of technology was created through font interpretation and colour selection, expressing the concept and vision of the brand.
Dimensions & Packaging: The saturation of the colour blue has come to symbolize the future of medicine and represents an interpretation of the philosophy of the brand. The choice of a more intense shade of blue, known as medical blue, further distinguishes the visual experience for users. At the same time, upgrading this colour reflects the concept of returning to the essence of medical care, which is the goal of Yonghe.
Tags: Brand identity design, VI design, logo design, brand identification, hair medical brand
Production Technology: The brand super symbol of Yonghe is modelled after the Chinese character He. It is constructed using three blue arrows with a focus and colour gradient. This design gives consumers the impression of perpetual innovation and breakthroughs. The VI visual is dynamic in various settings, reflecting the sense of growth, technology, and the future of Yonghe.
Design Challenge: The challenge was the remodeling of the visual identity of the brand, aimed at creating a unique and recognizable design. The design team recognized the fundamental strength of the brand in breaking industry standards and exploring technological advancements. As a result, the design utilized the Chinese character He in the brand name, which was transformed into an arrow representing positivity, enhancing the visual identity of the brand with a sense of freshness and attraction.
Research: The typical visual representation of hair medical brands often employs a restricted format of the Chinese brand name with pinyin, resulting in monotony. As the market evolves, demand for hair implant services has expanded beyond the conventional older male group to include younger and female customers. Consequently, it has become necessary for brands to establish unique logos that align with the aesthetic preferences of their target audience to better reflect the pursuit of the brand.
Inspiration: The new logo of the brand stems from the brand name and its philosophy. The Chinese character He has inspired the logo, symbolizing upward growth. It conveys the idea of aiding customers in nurturing their hair growth like seedlings. Furthermore, the brand aims to establish a future medical lab that combines medicine and aesthetics. The design employs blue, known for its technological and symbolic significance in the medical field, to echo the futuristic orientation of the brand.
Project Duration: The project was developed in Beijing in October 2022 and officially released in April 2023.
Operation Flow: The new VI design utilizes the Chinese character He as the carrier of the memory of the brand. Through symbol changes and colour selections, it creates a visual hammer exclusive to the brand and unifies the first impression of customers towards the brand. Additionally, the design achieves a multiform, crossfield, and personalized extension, renewing the visual experience for customers. It strengthens the interaction between the brand and users, improving its core competitiveness.
Team Members: Creative Agency: JAN Creation
Strategy Director: Li Dongqi
Research&Strategy: Li Dongqi, Mou Lan, Chen Jueqian, Ji Zhaoye, Sun Shan
Design Director: Sun Shan
VI Design: Relative Design, Wang Zhiyun, Zhang Yuhang, Wu Yaming
Motion Design: Wen Zi
Relative Design: Kang Jingchen
Supporting Design: Zhang Yuhang, Mou Lan, Sun Shan, Midjourney
Account Management: Chen Jueqian