La Gambeta Ọrụ Bụ Isi: Njirimara Ụlọ Ọrụ by Chen Zilong, Yang Chao and Teng Juan is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.
BronzEserese· 2024
La Gambeta Ọrụ Bụ Isi: Njirimara Ụlọ Ọrụ
by Chen Zilong, Yang Chao and Teng Juan
Client: Hengdian College of Film & Television
Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category
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About La Gambeta Ọrụ Bụ Isi: Njirimara Ụlọ Ọrụ
Ederede Akwụkwọ: La Gambeta bụ njirimara ụlọ ọrụ maka ụlọ ahịa ndị na-eme atụmatụ dị na Yiwu, China, nke na-ere ihe ndozi ụmụ nwanyị, mmanụ isi ụtọ na ihe ndị ọzọ e ji eme ihe kwa ụbọchị. Akara ahụ jikọtara mkpụrụ akwụkwọ L na G n'ụdị eriri agbakọ ọdịnala ndị China, nke nwere ọdịdị okirikiri na ụdị nkume dị oke ọnụahịa. Asụsụ eji egosipụta ihe (visual language) sitere n'usoro eserese ifuru na anụ ụfụọ ndị China, nke e ji ngwaọrụ mgbanwe uche (artificial intelligence) mezigharịa. Njirimara a gbatịpụkwara ruo na mkpọlite ngwaahịa, ebe a na-ewepụta mmanụ isi ụtọ ọ bụla site n'osisi gosiri n'elu mkpọlite ahụ, dịka ifuru pichi, apricot, ma ọ bụ pear.
The Recognition
About the Ihe Nrite A' Design Award nke Bronz
La Gambeta Ọrụ Bụ Isi: Njirimara Ụlọ Ọrụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na La Gambeta Ọrụ Bụ Isi: Njirimara Ụlọ Ọrụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. La Gambeta Ọrụ Bụ Isi: Njirimara Ụlọ Ọrụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The inspiration for the design comes from Chinese flower and bird paintings, with the diversity of flowers, birds, and plants, just like the unique charm of women. Integrate the style of Eastern painting with modern internationalism. As the only high-end designer brand store in Yiwu, China, we are not only committed to showcasing the brilliance of women, but also to strengthening the symbiotic relationship between seduction and nature.
- Dimensions & Packaging
- The general dimensions of the product are 120mm in length, 100mm in width, and 50mm in height. Some products are subject to private customization.
- Tags
- Women's products, cultural and creative, aromatherapy, accessories, daily necessities, elegant, brilliant, confident, environmentally friendly.
- Production Technology
- The fragrance of the product is extracted from the corresponding plants according to the theme of the packaging. More natural and pollution-free.
- Design Challenge
- The designer began a long research, looking for mysterious elements that can awaken women. They dug out from Chinese flower-and-bird paintings and carried out scientific plant extractions of peach blossoms, apricot blossoms, pear blossoms and other plants to create a diversified experience from sight to smell. In order to satisfy To meet the needs of more people, products can be customized so that every consumer has his or her own unique value and charm.
- Research
- This is an Oriental women's product with the theme of Chinese flowers and birds. The designer conducted research and development for the company from brand design to product packaging. The Chinese flowers, birds and flowers are used to reflect the fusion of nature and beauty of Oriental women. The brand value is more about conveying nature. The concept of ecology and female care is a declaration of personality and a reflection of life attitude.
- Inspiration
- This is a designer shop focusing on women's accessories, perfume and other daily necessities. The logo is based on the letters "g" and "L", combined with traditional elements of Chinese knots, symbolizing auspiciousness and happiness, hoping to bring joy and good wishes to customers. At the same time, the design also integrates the characteristics of circular structure and gemstones, showcasing a simple and noble beauty. They use the natural power of these elements to inject unique life and soul into every product, allowing every woman to feel dedication and ingenuity.
- Project Duration
- The project starts in March 2023 in Yiwu, China and will be completed in December 2023.
- Operation Flow
- The logo was produced through professional design software. The core of the logo concept is to convey the connection between the letters L and G. The designer created a secondary creation of traditional flower and bird elements based on artificial intelligence generation, and finally reached a satisfactory level.
- Team Members
- Designer: Chen Zilong
Designer: Yang Chao
Designer: Teng Juan - Image Credits
- Image #1: Chen Zilong
Image #2: Chen Zilong
Image #3: Yang Chao
Image #4: Yang Chao
Image #5: Teng Juan
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