Heu 70th Anniversary Akara Logo na Usoro Njirimara Ọhụụ by Li Tiebin is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

ỌlaọchaEserese· 2024

Heu 70th Anniversary Akara Logo na Usoro Njirimara Ọhụụ

by Li Tiebin

Client: Harbin Engineering University

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Eserese Category

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Colors

The Design

About Heu 70th Anniversary Akara Logo na Usoro Njirimara Ọhụụ

Ihe eserese a gosipụtara nke ọma akụkọ mmepe afọ iri asaa nke ụlọ akwụkwọ a. Site na ọmụmụ data na nnyocha ogige ụlọ akwụkwọ, ọ na-eji ụzọ ọhụrụ were akara omenala gosipụta usoro akụkọ ahụ. Ọ jikọtara ihe ndị metụtara omenala akụkọ ihe mere eme ụlọ akwụkwọ ahụ na teknụzụ nnyocha sayensị. E mere ka ihe oyiyi ndị ahụ dị mfe ka ha bụrụ akara ma hazie ha ọzọ iji zie ozi ahụ. Ejikọtara ya na ahịrị gbagọrọ agbagọ, ọ na-akpụ logo 70 dị oke mkpa, na-eme ka ọ dị mfe ịgụ ghọta n'ịkparịta ozi ihe eserese ahụ. Ọ na-egosi ụwa ịma mma pụrụ iche na ihe ịga nke ọma dị ịrịba ama nke ụlọ akwụkwọ ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Heu 70th Anniversary Akara Logo na Usoro Njirimara Ọhụụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Heu 70th Anniversary Akara Logo na Usoro Njirimara Ọhụụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Heu 70th Anniversary Akara Logo na Usoro Njirimara Ọhụụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2023, Harbin Engineering University celebrated its 70th anniversary with the integration of historical elements of the university's development and symbolic graphics representing campus culture in the design of its anniversary logo and visual identity system. The aim was to showcase the university's unique charm and rich heritage while fostering a sense of unity and belonging among students and faculty, and collectively embracing a brighter future for the institution.
Dimensions & Packaging: The design specifications adhere to research, sketching, computer-aided design, ensuring compliance with printing standards, digital multimedia display specifications, and mold production manufacturing standards. In actual application and exhibition, it meets basic advertising display standards and construction display safety standards.
Tags: Logo, Visual Identity, Brand, Anniversary Celebration, University
Production Technology: Simplify complex graphics into clean designs, combining multiple shapes to create new patterns. For flat applications, utilize printing techniques, while for three-dimensional applications, use 3D model files to produce 3D badges. The production process must consider various usage scenarios and technologies.
Design Challenge: Firstly, the school has a rich cultural and historical heritage. It's essential to extract representative elements and express them in tangible forms while maintaining a unified visual presentation technique. Secondly, integrating common aesthetic issues in art to achieve the perfect balance between artistic expression and practical application of the design work is crucial.
Research: The research and collection of historical and cultural information about the school yielded specific data for extracting design languages and elements. By delving into these elements, the school's visual identity was transformed into graphical representations, providing material for the subsequent development of cultural and creative products. This process established a comprehensive approach to school brand visual design.
Inspiration: The design integrates symbolic elements of the university's historical features and campus culture incorporating marine equipment and the school's historical heritage. The intertwining of wave-like lines forms a concise and dignified "70", complemented by the main building of the university and historical time points from 1953 to 2023, creating the visual representation of the logo design. The primary colors are blue and red, symbolizing the ocean and historical heritage.
Project Duration: The project started in April 2022 in Shanghai and finished in July 2023 in Shanghai, and was exhibited in Harbin Engineering University in September 2023.
Operation Flow: The design project spanned one year, encompassing anniversary-related graphic prints, multimedia displays, and cultural and creative products. Both the design timeline and quality were crucial. With involvement from multiple stakeholders, effective coordination and communication with school departments facilitated the successful delivery of the design on the scheduled anniversary day, receiving acclaim.
Team Members: Li Tiebin
Image Credits: Li Tiebin, 2022.