Lighting Tunnel Ọrụ Bụ Isi: Ụlọ Ngosi Ahịa by Nargiza Usmanova

Lighting Tunnel Ọrụ Bụ Isi: Ụlọ Ngosi Ahịa by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Igwe in Nhazi Ụlọ Owu Ngosipụta Azụmaahịa, Ime Ụlọ na Ngosipụta Competition Category.

IgweNgosipụta Azụmaahịa· 2024

Lighting Tunnel Ọrụ Bụ Isi: Ụlọ Ngosi Ahịa

by Nargiza Usmanova

Client: GVA Lighting

Ihe Nrite A' Design Award nke Igwe Winner in Ngosipụta Azụmaahịa Category

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Colors

The Design

About Lighting Tunnel Ọrụ Bụ Isi: Ụlọ Ngosi Ahịa

Ederede Akwụkwọ: Lighting Tunnel bụ ụlọ ngosi ahịa e depụtara maka ụlọ ọrụ ọkụ GVA Lighting. Mgbidi ndị a wụrụ wụrụ na-ewulite ụzọ owuwu dị ka ọwara, ebe etinyere ngwa ọkụ n'akụkụ ya abụọ. Ihe ndozi ahịhịa nke dị n'etiti ka a na-emeziwanye site na ọkụ LED nwere mmegharị, ebe ọkụ dị iche iche na-akpali mgbidi ọcha nke dabere n'akụkụ. Owuwu ahụ ejiri osisi na igwe wuo ya, jiri MDF panel, ihe mkpuchi vinyl, na ala na-egbukepụ ìhè mee ya. Ụlọ ngosi ahịa a dị 8500 site 3500 ruo 3000 millimeetọ n'ogologo, obosara na elu ya. Ụdị agba dị iche iche nke ngwa ọkụ ndị a na-emepụta na-enyere ụlọ ngosi ahịa a aka ipụta ìhè n'etiti ndị ọzọ na ngosi ahịa ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Lighting Tunnel Ọrụ Bụ Isi: Ụlọ Ngosi Ahịa meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Lighting Tunnel Ọrụ Bụ Isi: Ụlọ Ngosi Ahịa ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Lighting Tunnel Ọrụ Bụ Isi: Ụlọ Ngosi Ahịa maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
Dimensions & Packaging: 8500 mm x 3500 mm x 3000 mm
Tags: Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Production Technology: Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
Design Challenge: The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
Research: The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
Inspiration: The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
Project Duration: The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
Operation Flow: The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
Patents: Copyrights belong to Nargiza Usmanova, 2022
Image Credits: 3D Renders: Nargiza Usmanova
Photos, videos: GVA Lighting