Lax Ịkpụ Akara Azụmahịa by Jonathan Ramirez and Juliana Betancur

Lax Ịkpụ Akara Azụmahịa by Jonathan Ramirez and Juliana Betancur is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2024

Lax Ịkpụ Akara Azụmahịa

by Jonathan Ramirez and Juliana Betancur

Client: Written and Drawn Studio

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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The Design

About Lax Ịkpụ Akara Azụmahịa

A rịọrọ onye ahịa ka emepụta logo maka ụlọ ọrụ nchịkọta data na ozi CRM, na-achọ ka ọ nwee ọdịdị dijitalụ na nke oge a. Aha Lax sitere na ChiLax ma ọ bụ ReLax, na-egosi mmetụta ịdị jụụ nye ndị ọrụ. Iji mee ka ọ pụrụ iche, e tinyere akara obi, nke na-anọchite anya nlekọta ndị ahịa, nke a na-eleghara anya mgbe mgbe na azụmahịa CRM akpaghị aka. E jikọtara pixels iji gosi mkpa data na dijitalụ. Ya mere, ọ jikọtara ihe ndị bụ isi: obi maka ịhụnanya ndị ahịa, pixels maka data, na X maka izu ike.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Lax Ịkpụ Akara Azụmahịa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Lax Ịkpụ Akara Azụmahịa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Lax Ịkpụ Akara Azụmahịa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
Dimensions & Packaging: The sizes depend of the media where it is applied
Tags: Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
Production Technology: This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
Design Challenge: Craft something distinctive that articulates the technology, costumer care and digitalization
Research: This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols
Inspiration: The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
Project Duration: Strategy; one week
Creativity: 2 weeks
Designing: 1 Week
Operation Flow: This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
Team Members: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
Image Credits: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango