Bronz Eserese · 2024
B For Good Leaders Njirimara Anya
- Ihe Nrite A' Design Award nke Bronz 2024 in Eserese
- CLIENT: Misteli Creative Agency
- Estimated Number of Design Views: 15,902
- Verification code 4EF556FCDE · Verify this award
Colors
About B For Good Leaders Njirimara Anya
B For Good Leaders bụ njirimara anya maka netwọk ụwa nile nke ndị isi azụmahịa. Odo odo, agba nke okpomọkụ na obi ụtọ, bụ agba ndụ ya. A na-ejikọta odo odo ahụ na ọtụtụ agba na-ekpo ọkụ yana ụdị eserese ndị na-egosipụta ọdịiche dị n'etiti ndị mmadụ na ọrụ ndị dị na netwọk ahụ. Otu anya dị n'etiti niile na-anọchite anya ọhụụ netwọk ahụ na ụzọ o si ele ụwa anya. A na-etinye njirimara a na weebụsaịtị, akwụkwọ ozi na mgbasa ozi ọha, yana n'ime ụlọ nzukọ ndị e ji akwa a na-emeghachi eme, kaadịbọọdụ na-emiputa n'okike, na akwụkwọ e mepụtaghachiri emepụta wuo.
About the Ihe Nrite A' Design Award nke Bronz
B For Good Leaders Njirimara Anya meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na B For Good Leaders Njirimara Anya ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. B For Good Leaders Njirimara Anya na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.
Press Kit
- Unique Properties
- This movement is about prosperity, well-being, and the power of collective action. The chosen orange colour, a colour of warmth and happiness, matches this vision. This is complimented with an array of warm colours and joined by patterns which reflect the diversity of people and activities breathing life into this network. The result is a warm, inviting, diverse, and action-driven identity that matches the soul of the B for Good Network. The eye demonstrates the vision, and the unique way of seeing the world.
- Dimensions & Packaging
- The end-product was a collection of online and in-person communication. We created a website, newsletters, and socials. The event was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
- Tags
- Brand, network, B for Good, visual identity, summit, events, regenerative economy, b economy, business as a force for good
- Production Technology
- The vision of the B for Good Leaders Network formed the foundation of the visual identity. The process began with delving into the essence of the network using the Misteli Identity Model- describing the people, the tone of voice, the DNA. For the summits in 2022 in Rome and 2023 in Amsterdam the identity was translated into communication tools such as a website, newsletters and all communication in Rome. It was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
- Design Challenge
- This network presents a plethora of stakeholders, thought-leaders, and involved parties each with their own wishes and priorities. The visual identity needed to meet all these wishes and requirements, and unite a group of people under one brand.
- Research
- Misteli creative agency began by establishing the core identity of the B for Good Leaders network. This core identity - the DNA, tone of voice, and key benefits - forms the basis for the brand, visual identity, and strategy. A crucial part of this research is looking into the target audiences for the network and summit. The brand identity has the main functions of communicating the organisation, and attracting the key target audiences.
- Inspiration
- The B for Good Leaders Network is a vision of thousands of CEOs and world leaders joining to use business as a force for good. This is about knowledge sharing, connections, and making a collective difference to drive the B Economy forward. This strong mission needed a strong visual identity to match. Misteli creative agency is inspired to work with organisations who match their commitment to change and making a positive impact in the world.
- Project Duration
- The project started in 2022 with the creation of the visual identity. In June 2022 the first summit was held in Rome, and in May 2023 the second summit was organised in Amsterdam. The third summit is currently being developed for the spring of 2024 in Amsterdam.
- Operation Flow
- Misteli creative agency believes in creating strong, bold visual identities that can be widely applied and translated into online and offline communication. Identities which are recognisable and reflect the core of the brand.
