Atria Convergence Technologies Ngwa Mkpanaka Nkwukọrịta by Naseer Ahmed and Siva Teja Boddeti

Atria Convergence Technologies Ngwa Mkpanaka Nkwukọrịta by Naseer Ahmed and Siva Teja Boddeti is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ihu Ngwá Ọrụ, Mmekọrịta na Ahụmịhe Onye Ọrụ Competition Category.

ỌlaọchaIhu Ngwá Ọrụ· 2024

Atria Convergence Technologies Ngwa Mkpanaka Nkwukọrịta

by Naseer Ahmed and Siva Teja Boddeti

Client: Act

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ihu Ngwá Ọrụ Category

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The Design

About Atria Convergence Technologies Ngwa Mkpanaka Nkwukọrịta

Atria Convergence Technologies bụ ihu ngwa mkpanaka e mepụtara maka onye na-eweta ọrụ nkwukọrịta. Ngwa a na-enye ndị ahịa ohere ijikwa ọrụ, ngwaọrụ na ịkwụ ụgwọ n'otu ebe. A na-edobe azụmahịa a na-emekarị n'ime nzọụkwụ ole na ole iji chekwaa oge. Nhazi ozi doro anya na-ahazi ọdịnaya, nke mere na ọ dị mfe ịchọta atụmatụ ọ bụla. A na-ahazi ọdịnaya ka ọ dabara n'omume onye ọrụ, ma ụgwọ ọrụ iguzosi ike na-akwado mmekọrịta. E tinyere atụmatụ nchekwa iji wulite ntụkwasị obi. Usoro nhazi mgbanwe na-enye ohere ịgbakwunye atụmatụ ọhụrụ ma emechaa.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Atria Convergence Technologies Ngwa Mkpanaka Nkwukọrịta meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Atria Convergence Technologies Ngwa Mkpanaka Nkwukọrịta ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Atria Convergence Technologies Ngwa Mkpanaka Nkwukọrịta bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This projects revolves around creating better user engagement through cross-selling and pushing new products, understanding customer expectations, expanding the app while maintaining strong functional performance, considering design expectations based on user personas and language, ensuring modularity, flexibility for future features, enabling discoverability of individual features, and making most used transactions minimal effort to save user time and buy time for other features.
Dimensions & Packaging: not applicable
Tags: Digital Product design, Telecommunications, ACT, Customer App, Mobile App
Production Technology: A thorough analysis of data collected from user research interviews, competitor analysis, and design audits was conducted to prioritize features, develop user journey maps, and establish user personas. Following this, an information architecture (IA) was crafted to systematically organize and categorize content, ensuring an intuitive structure for user navigation. Wireframes were created and designs for the screens were finalized by building on a visual design language suitable for their brand.
Design Challenge: Because of time constraints, user research was unable to gather insights from a broad demographic of users representing different target audiences of act. Hence, the insights obtained were relatively limited in scope, primarily focusing on tier 1 users.
At each stage of wireframes, we validated our designs with the dev team to ensure that all the designs are catering to the existing database and apis as well. There were multiple decisions taken and iterations produced to validate those as well.
Research: The research aims to gather user feedback on act's platform, identifying areas for improvement and enhancing satisfaction and engagement. one-on-one interviews and usability testing provided personalized insights, revealing challenges like confusion during onboarding and trust issues with payment flow.
Inspiration: Act fibernet developed the act app to improve user engagement and provide a seamless digital experience. by strategically promoting new products, enhancing wi-fi analysis, and aligning with user preferences, they aim to increase engagement. comprehensive user research, including analysis of competitors like airtel helped identify areas for improvement. furthermore, a design audit, competitor analysis were conducted to inspire improvements in user engagement, ensuring a smooth experience.
Project Duration: The project started in march 2023 and finished in september 2023 at lollypop design studio, Bangalore
Operation Flow: This project enhanced act's customer experience by focusing on key aspects: personalization, user control & freedom, building trust, and interaction & incentivization. It included tailoring content based on user behavior, offering seamless management of services and devices, establishing trust through security and reliable support, and increasing engagement with features like gamification and loyalty rewards.
Team Members: Akshitaa Raj
Naman Trikala
Ishita Srivastava
Twinkle Budhraja
Rajabutheen HS
Gowtham Selvaraj
Muhammad Najah T P
Naseer Ahmed A
A Rajeev Radhakrishnan Nair