Chongqing Bowchuang Nhazi Ime Ụlọ Ebe A Na-ere Ụgbọala by Horace Davids Engineering Design

Chongqing Bowchuang Nhazi Ime Ụlọ Ebe A Na-ere Ụgbọala by Horace Davids Engineering Design is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

ỌlaọchaIme Ụlọ· 2024

Chongqing Bowchuang Nhazi Ime Ụlọ Ebe A Na-ere Ụgbọala

by Horace Davids Engineering Design

Client: Chongqing BowChuang Automobile Sales Service Co., Ltd.

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ime Ụlọ Category

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The Design

About Chongqing Bowchuang Nhazi Ime Ụlọ Ebe A Na-ere Ụgbọala

Chongqing Bowchuang bụ nhazi ime ụlọ nke ụlọ ahịa na-ere ma na-arụzi ụgbọala dị na Chongqing, China, nke nwere mpaghara owuwu zuru ezu ruru mita skwea 25,000. Oghere ahụ na-achịkọta ebe ngosi ụgbọala, ebe izu ike na ebe mmekọrịta mmadụ na ibe ya, ka ndị ahịa wee nwee ike iji ntụsara ahụ nọrọ n'oge ha na-echere. Nhazi ahụ na-egosipụta ọdịdị ala na omenala nke mpaghara ahụ, jiri ogidi ndị e mere ka ha yie ogwe osisi yana ihe nlere anya dịka igirigi. N'etiti ụlọ ahụ, ihe mbuli elu na steepu na-ejikọta ala ụlọ ndị dị iche iche. Polymer clay, mbadamba nkume adịgboroja dị mfe yana mkpuchi nkume dị mkpịrịkpị ma na-ehulata ehulata na-ebelata ojiji nkume sitere n'okike.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Chongqing Bowchuang Nhazi Ime Ụlọ Ebe A Na-ere Ụgbọala meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Chongqing Bowchuang Nhazi Ime Ụlọ Ebe A Na-ere Ụgbọala ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Chongqing Bowchuang Nhazi Ime Ụlọ Ebe A Na-ere Ụgbọala bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Located in Chongqing, the 4S store boasts an interior design that defies conventional spatial aesthetics and moves beyond the space design serving just one purpose. Instead, it creates an holistic space that encompasses shopping, entertainment, and socializing. Rooted in the rich cultural heritage of Chongqing, this design emanates a distinctive regional allure. Furthermore, diverse functional zones provides customers with an array of services, enrich their experiences in the 4S store.
Dimensions & Packaging: The total construction area of the 4S shop is 25,000 square meters
Tags: Interior design for a 4S store, Urban culture, Natural landscape, Diverse scenes, Comprehensive services
Production Technology: With a focus on environmental protection, this project opts for innovative materials, such as polymer clay, lightweight PU faux stone siding panel, and ultra thin flexible stone veneer, minimizing the demand for natural stone.
Design Challenge: In an effort to integrate urban culture and natural landscape into the 4S store while striking a balance between aesthetics and functionality, this interior design incorporates various elements for an ethereal allure, evoking the foggy atmosphere of Chongqing. In some areas, the columns are shaped like tree trunks, conjuring the imagery of an ecological forest. Moreover, efficient traffic flow planning among various zones ensures that consumers can easily access a diverse range of services.
Research: Many 4S stores lack creativity in their interior design and are somewhat limited in functionality. In addition to vehicle sales, customers also crave an inviting environment to occupy themselves during maintenance and repair periods, rather than enduring dull waiting sessions. Recognizing this need, this interior design breaks free from conventional spatial constraints. It integrates diverse functional zones for practicality and delivers a truly memorable and distinctive aesthetic experience.
Inspiration: Drawing inspiration from the natural landscape and rich culture of Chongqing, this design creates an interior space characterized by visual depth, dynamic energy, and vibrancy. By integrating distinctive features of Chongqing, such as its foggy atmosphere, urban traffic flow planning evocative of a 8D cyberpunk world, ecological forest concept, and karst landform, this 4S store stands as a pioneering urban art landmark.
Project Duration: The design phase for the 4S Store started in Shanghai in October 2022, followed by refurbishment starting in Chongqing in June 2023. The entire project was completed in November 2023.
Operation Flow: Inspired by the unique style of Hongyadong in Chongqing, the atrium has undergone a transformation: the original staircases have been replaced with a lift accompanied by staircases. This change not only optimizes space utilization but also offers customers multiple options to access different floors. Moreover, each floor has been thoughtfully planned with comprehensive functional zones for display, relaxation, and interaction, enhancing the overall customer experience with improved engagement.
Team Members: Design Director: Fuming Tang
Design team members: Dayuan Wang, Bingtian Yan, Fang Xu, Kangying Xu, Xin Xiang