Atb Njirimara Ụlọ Ọrụ by Chushan Design is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2024

Atb Njirimara Ụlọ Ọrụ

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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View at A' Design Award Press Release Award Badge

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The Design

About Atb Njirimara Ụlọ Ọrụ

Atb bụ njirimara ụlọ ọrụ e mepụtara maka onye na-emepụta ihe mgbochi ihuenyo, iko a kpọrọ ọkụ (tempered glass) na ihe mgbochi ekwentị. Akara etiti ya bụ oyiyi gorila dị mfe nke akụkụ ihu ya na-akpụkọtakwa mkpụrụedemede T, nke na-egosi teknụzụ. Ọdịdị gorila ahụ na-egosipụta ike na nchekwa, ebe oghere na ihe ndị dị ka nke oge ọdịnihu na-egosipụta àgwà teknụzụ nke ụlọ ọrụ ahụ. E ji ọdịdị geometrik dị mfe wuo akara ngosi (logo) a. Enwere ike ijikọta oyiyi gorila abụọ ọnụ, e nwekwara ike ịgbanwe ihu ha n'ụzọ dị iche iche, nke na-eme ka njirimara a dabara na ọtụtụ ụdị mgbasa ozi na nha dị iche iche.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Atb Njirimara Ụlọ Ọrụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Atb Njirimara Ụlọ Ọrụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Atb Njirimara Ụlọ Ọrụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand logo showcases a majestic gorilla figure with a facial "T" shape, capturing both the distinct facial features of a gorilla and symbolizing the first letter of the word "technology." This amalgamation forms the emblem of the leading "Gorilla KingIP," integrating futuristic technology and space elements to resonate with the brand's tech attributes and facilitate brand expansion and collaborations.
Dimensions & Packaging: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Tags: Brand design, logo design, brand identity, fashion brand, geometric art, IP
Production Technology: Starting from the values of emotion and functionality, the minimalist gorilla logo is the core identifying element and the spirit of the brand. The design draws strength from the interesting and dynamic vitality of the brand logo, incorporating the creative concept of dual gorillas. It can express different states through changes in expression and is adaptable across various media.
Design Challenge: The challenge lies in incorporating the brand's cultural DNA, reinforcing a unique international visual experience, and enhancing communication between the brand and users to convey its values.
As a designer, your task is to bring this brand identity to life, creating a visual representation that resonates with the brand's essence and effectively communicates its values to a global audience.
Research: ATB is a specialized manufacturer of screen protectors, tempered glass, and protective cases, known for its sleek and reliable product designs with cutting-edge technology. To ensure high-quality and eco-friendly products, all items undergo meticulous design processes, providing consumers with peace of mind. Hence, establishing a minimalistic brand emblem that combines safety and technology is crucial.
Inspiration: Starting from the core needs of consumers when choosing a brand, we have crafted a brand symbol that embodies both "safety" and "technological sophistication." The symbol features the robust profile of a gorilla, symbolizing security, seamlessly integrated with the futuristic element of outer space. The fusion of the gorilla's facial contours with the letter "T" forms a minimalistic and geometric foundation, ultimately creating a sleek visual representation of safety and technology.
Project Duration: The project commenced in June 2023 in Shenzhen and was successfully completed in December
Operation Flow: By personalizing the application of the brand logo in different scenarios, consumers can experience diverse and visually engaging encounters, perceiving the logo's intriguing and dynamic vitality.
Team Members: Yin Peng
Li Linlin
Liu Xingyu
Image Credits: Chushan Design