Luffy Leathers Ụlọ Ahịa by Ali Bazzi is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Igwe in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

IgweIme Ụlọ· 2024

Luffy Leathers Ụlọ Ahịa

by Ali Bazzi

Client: Luffy Leathers

Ihe Nrite A' Design Award nke Igwe Winner in Ime Ụlọ Category

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The Design

About Luffy Leathers Ụlọ Ahịa

Ọrụ imewe ime ụlọ ahịa a bu n'obi inye ndị ahịa ahụmahụ ịzụ ahịa pụrụ iche na nzuzo n'ime nnukwu ụlọ ahịa. Imewe a gosipụtara njikọta nke ihe dị iche iche na ihe sitere n'okike na omenala, nke nwere ụdị agba otu ọnọdụ mara mma, ọkachasị nhazi uko ụlọ akpụrụ akpụ, ihe ngosi gbagọrọ agbagọ nke ejiri nlezianya rụọ ka o gosipụta àgwà ntụgharị akpụkpọ anụ, ngalaba shelf na-agbanwe agbanwe nke ahaziri maka ngosi ngwaahịa dị iche iche, na koodu mkpado edebere n'ala nke na-anọchite anya oge dijitalụ, nke ejikọtara na mgbanwe ngwugwu ngwaahịa igwe, na-enye ndị nleta ahụmahụ ịzụ ahịa ọhụrụ.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Luffy Leathers Ụlọ Ahịa meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Luffy Leathers Ụlọ Ahịa ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Luffy Leathers Ụlọ Ahịa maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project revolves around creating a uniquely private shopping experience, contrasting with the artificial ambiance. Its concealed interior offers a glimpse into its specialty, welcoming customers with a distinctive atmosphere. Introducing the shop to a mall setting for the first time, it features a unique ceiling blend, curved displays, adjustable shelves, and embedded floor barcodes symbolizing the digital age, reflecting the brand's craft to the store. These features enhance interactivity to the shop's distinctiveness.
Dimensions & Packaging: The store area is 100 sqm, 4m ceiling height
The design's custom shelves, in sizes A (250mm x 200mm), B (450mm x 250mm), and C (800mm x 250mm), integrate with curved gypsum and Tadelakt walls standing at 3.85m in height. The expansive Neoterrazzo flooring, covering 100 sqm, forms an artful foundation. Embedded barcodes within the flooring emerges technology. Warm light at 3000K at the surrounding wall display and daylight at 4000K in the stretch ceiling, playing with the LED color temperature to create original and personalized environments.
Tags: barcodes, Warm and daylight lighting, Adjustable handles with rails, Gypsum and Tadelakt walls, Stretch ceiling, Leather bags
Production Technology: The walls at this shop are meticulously crafted from gypsum board, expertly finished with Tadelakt material, capturing the handcrafted essence. This process imparts a tactile warmth to the space. Specialized production techniques are employed for the custom shelves, ensuring adaptability. Barcodes embedded in the flooring introduce a digital narrative. This design approach creates a touch-friendly and practical space that pays homage to the handmade feel of leather products.
Design Challenge: Transitioning retail shop, the project aimed to create an inviting atmosphere, strategically contrasting with the mall's ambiance. Incorporating Neoterrazzo flooring, handcrafted curved walls, and innovative shelving systems, the design blended digital and physical experiences. Overcoming challenges, it prioritized customer engagement, sustainability, and a harmonious shopping journey, to present a good targeted design.
Research: The concept design reflects the identity of the store, and the target market, which comes from the marketing team archive and the store location audience, to be aware of how to reflect and present the product within the needs.
Form scale and material selection depends on the variety and size of the products,
construction materials on site need to be tested where the main finish is sorted by handcraft, also the floor pouring, all finishes need to be tested to get the high-end look,
also the motorized conveyor's specifications concerning the product size and weight.
Inspiration: Every store is Integrated with the products in a harmonious identity, which comes from the brand philosophy, where it presents itself as a handmade craft in Lebanon, bent edges smooth connections natural look materials represent the industry process that creates the lines and forms in the interior space. The brand is from an online store to a physical experience, a path of industry represented by a QR code embedded in the floor, check the path!
Project Duration: The project started in October 2023 in Beirut and finished in December 2023, at Centro Mall.
Operation Flow: The design excels through key elements like handcrafted walls, special-made shelves, and embedded barcodes. These components contribute to a superior outcome by boosting customer engagement and satisfaction. The deliberate integration of accurate lighting ensures customers perceive leather colors authentically, enhancing the overall experience. The design performs by prioritizing these key elements, creating a distinctive and memorable shopping that sets it apart in an exceptional retail experience.
Image Credits: Image #1: Photographer Ali Dbouk, Luffy Leathers, 2024
Image #2: Photographer Ali Dbouk, Luffy Leathers, 2024
Image #3: Photographer Ali Dbouk, Luffy Leathers, 2024
Image #4: Photographer Ali Dbouk, Luffy Leathers, 2024
Image #5: Photographer Ali Dbouk, Luffy Leathers, 2024