Xuannao Master Cha Njirimara Ụdị Ahịa by Chushan Design

Xuannao Master Cha Njirimara Ụdị Ahịa by Chushan Design is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

ỌlaọchaEserese· 2024

Xuannao Master Cha Njirimara Ụdị Ahịa

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Eserese Category

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The Design

About Xuannao Master Cha Njirimara Ụdị Ahịa

Xuannao Master Cha bụ njirimara ụdị ahịa emebere maka ụdị ahịa tii na-agba ụfụfụ nke China. Akara ngosi ahụ na-egosi panda na-eme mgbatị ahụ Qi Gong nke China n'okpuru mkpụrụedemede Qi, nke e ji odide aka mara mma nke na-acha oroma na-egbuke egbuke dee. Onyinyo panda ahụ, nke a na-akpọ Da Qi Xia, nwere ọdịdị ihu kwesịrị nsọpụrụ ma na-egosi ịdị ike dimkpa na mmụọ dị ndụ. Ejikọtara àgwà ndị a na ụfụfụ dị na tii ahụ. Odide aka mara mma ahụ na panda ahụ na-eme ka ụdị ahịa ahụ gbanye mkpọrọgwụ n'omenala ndị Ọwụwa Anyanwụ ma mee ka ihe ọṅụṅụ ahụ bụrụ ihe ndị na-azụ ahịa obodo ahụ maara nke ọma. Akara ngosi ahụ enweghị nha a kapịrị ọnụ, ya mere enwere ike imegharị ụdị nguzo ya na nha ya ka ọ dabara na ngwa ọ bụla.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Xuannao Master Cha Njirimara Ụdị Ahịa meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Xuannao Master Cha Njirimara Ụdị Ahịa ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Xuannao Master Cha Njirimara Ụdị Ahịa bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
Dimensions & Packaging: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Tags: Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
Production Technology: Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
Design Challenge: The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
Research: "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
Inspiration: To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
Project Duration: The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
Operation Flow: Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
Team Members: Yin Peng
Li Linlin
Liu Xingyu
Image Credits: Chushan Design