The National Gallery Ọkịkọ Njirimara nke Meng Chu Huang

Ihe emepụtara bụ The National Gallery Ọkịkọ Njirimara nke Meng Chu Huang bụ onye meriri a na-asọpụrụ nke ukwuu nke 2024 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

IgweEserese· 2024

The National Gallery Ọkịkọ Njirimara

nke Meng Chu Huang

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Eserese

15,518

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #160417

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka The National Gallery Ọkịkọ Njirimara

Ebe Nkiri Mba (National Gallery) bụ njirimara ọdịdị e mepụtara maka ebe nkiri nka mba dị na London. Njirimara a na-edochi akara nke e ji ọdịdị mkpụrụokwu (typography) mepụta naanị site na akara ihe osise pụtara ìhè. Akara ọhụrụ a bụ nkịtịgọ ụdị mkpụrụ abụọ nke L (double L frame) nke ejiri ahịrị asaa wuo. Ahịrị asaa ndị a na-ezo aka na nchịkọta eserese ndị dị n'ime ụlọ nkiri ahụ, ndị si na narị afọ nke 13 ruo narị afọ nke 19. Akara a ka na-agụta nke ọma na obosara pere mpe nke 0.75 inch. Okwu njirimara ahụ na-emesi ike aha London iji mee ka ọ pụta ìhè mgbe a na-achọ ihe na ịntanetị. Ebumnobi ya bụ ime ka ụwa niile mata ebe nkiri a ọsọ ọsọ ma dị mfe ịmata ya.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

The National Gallery Ọkịkọ Njirimara meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na The National Gallery Ọkịkọ Njirimara ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ The National Gallery Ọkịkọ Njirimara maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The National Gallery (London) brand redesign is to move beyond the typography-only logo and elevate the institution's visibility and international recognition as a national art gallery. The new logo, a double “L” frame composed of seven lines, represents the collection's paintings spanning the 13th to 19th centuries. The museum's mission is to preserve and enrich this distinct collection, offering a unique view of art history.
Nha & Mkpuchi: The minimum size requirement for the logo is 0.75 inches wide or smaller.
Mkpado: Identity Design, Meng Chu Huang, The National Gallery
Teknụzụ Mmepụta: I began by researching the history of The National Gallery, identifying key themes and concepts that best represent the institution. Subsequently, I engaged in brainstorming sessions and ideation, continuously refining the logo design to ensure it encapsulated the essence of the institute. My aim was to craft a logo that resonated with the values and identity of The National Gallery.
Ịma Aka Imepụta: Transform a typography-based logo into an iconic logo.
Nchọpụta: The National Gallery holds significant historical value, housing Western painting collections from the 13th to the 19th centuries. It distinguishes itself from the Tate museum, which focuses on art collections from the 19th century onwards, particularly emphasizing classic aesthetics. While most national galleries highlight initials or architectural features in their logos, The National Gallery's architecture lacks distinctiveness. Hence, I opted to integrate painting elements into the logo, accentuating its unique focus on paintings. The addition of seven lines and framing elements further enhances the logo's representation of The National Gallery. Additionally, we decided to remove "The" and add "London" to improve online visibility, as search results often prioritize galleries from other countries over the London-based institution. We envision the final logo to preserve the classic characteristics of the National Gallery while giving it a more modern direction for global promotion.
Mkpali: The remarkable painting collection housed at The National Gallery inspired my mission to boost its global recognition. Upon noticing that online searches often led users to other National Galleries, I saw an opportunity to rebrand and increase its distinctiveness. Drawing from its extensive painting collection, I sought to infuse this essence into the logo design. My goal was to ensure that the logo immediately resonated with visitors as belonging to The National Gallery.
Oge Ọrụ: This project started in Feburary 2023 and finished in May 2023.
Usoro Ọrụ: Creating an iconic logo ensures instant recognition, fostering a lasting impression among audiences. With this rebranding logo, our aim is to enhance The National Gallery's global visibility and recognition.
Ndị Otu: Meng Chu Huang
Asụsụ Foto: Meng Chu Huang, 2023