Dotline Njirimara Ụlọ Ọrụ nke Tomohiro Kaji

Ihe emepụtara bụ Dotline Njirimara Ụlọ Ọrụ nke Tomohiro Kaji bụ onye meriri a na-asọpụrụ nke ukwuu nke 2024 Ihe Nrite A' Design Award nke Ọlaedo na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

ỌlaedoEserese· 2024

Dotline Njirimara Ụlọ Ọrụ

nke Tomohiro Kaji

Onye Ahịa: Dotline Co., Ltd.

Onye Meriri Ihe Nrite A' Design Award nke Ọlaedo na Udi Eserese

702,717

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #160477

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Dotline Njirimara Ụlọ Ọrụ

Usoro njirimara a malitere iwu usoro azụmahịa zuru oke na ọhụụ nke ụlọ ọrụ — Social Heroes iji kpalie ọhụụ nke ụlọ ọrụ nye ndị ahịa ha, ndị ọrụ na ndị a na-achọ ọrụ, na ndị niile metụtara ngalaba ahụ. Dotline na-ahụ ndị ọrụ niile na-abịa maka enyemaka na ndụ mmadụ kwa ụbọchị dị ka ndị dike. Akara ngosi ahụ bụ akara eserese nke onye dike na-atụgharị uwe ma na-aga n'ihu nke e mere site na mkpụrụedemede, D si na "dots" + L si na "line." Ebe Dotline na-enye ụdị azụmahịa asaa, akara ngosi ndị ahụ na-abịa n'usoro agba nke agba asaa nke na-egosipụta ụdị azụmahịa ọ bụla nke e depụtara na ụdị mkpụrụedemede izizi nke akara.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaedo

Dotline Njirimara Ụlọ Ọrụ meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Dotline Njirimara Ụlọ Ọrụ ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Dotline Njirimara Ụlọ Ọrụ na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
Nha & Mkpuchi: Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
Mkpado: Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
Teknụzụ Mmepụta: Grid system with the golden section, over ray,
multiplication
Ịma Aka Imepụta: The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
Nchọpụta: Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
Mkpali: Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
Oge Ọrụ: Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.