Seawool Ọrụ Ịmepụta Akara Azụmahịa by Chungsheng Chen and Eddie Wang

Seawool Ọrụ Ịmepụta Akara Azụmahịa by Chungsheng Chen and Eddie Wang is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2024

Seawool Ọrụ Ịmepụta Akara Azụmahịa

by Chungsheng Chen and Eddie Wang

Client: Tainan University of Technology/Product Design Deparment

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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Colors

The Design

About Seawool Ọrụ Ịmepụta Akara Azụmahịa

Akara azụmahịa nke na-ejikọta ejiji na ịdịgide gburugburu ebe obibi, na-ejikọta shei oporo a na-emegharị site na usoro ọkachamara na ụdịdị ime ya ka ọ bụrụ akụkụ ndụ kwa ụbọchị. Akara ngosi a, nke e gosiri n'ụdị mkpụrụedemede ukwu, na-anọchite anya mmụọ nke mmepụta ọhụrụ na-aga n'ihu, ebe mkpụrụedemede o abụọ ahụ na-anọchite anya ịdịgide gburugburu okirikiri, na-egosi mmeghari ọhụrụ na-adịghị agwụ agwụ. Nhazi a n'ozuzu na-egosi ịma mma dị elu, na-anọchite anya ịchụso ejiji na ịdị mma. Ụdị mkpụrụedemede ọkọlọtọ na-ejikọta ihe nke ebili mmiri na mmegharị na-aga elu, na-egosi nsọpụrụ ya maka okike na ọganihu na-aga n'ihu. Akara azụmahịa a dị ndụ, na-emepụta ihe ọhụrụ ma bụrụ onye ndu na ejiji na usoro gburugburu ebe obibi.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Seawool Ọrụ Ịmepụta Akara Azụmahịa meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Seawool Ọrụ Ịmepụta Akara Azụmahịa ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Seawool Ọrụ Ịmepụta Akara Azụmahịa maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Seawool the brand logo incorporates elements of wave, upward motion and intricate details, symbolized respect for the natural environment, continuous progress, and top quality. The dual letter o represent perpetual sustainability and ever-evolving. It is vibrant, innovative, that leads both fashion and eco-friendly trends. Put on seawool as the brand slogan, encourage people to discover warmth and enjoyable when wearing seawool apparel, experiencing a unique lifestyle attitude towards sustainability.
Dimensions & Packaging: SEAWOOL Logo: Letters are all in uppercase
Color system : primary color is Sustainable Blue, supplemented by Wool Yellow and Oyster Grey.
Tags: Branding, Oyster shell, Recycle, Sustainability, Visual Identity, Logo.
Production Technology: The Branding project all done in Adobe Illustrator and Photoshop software.
Design Challenge: The challenge lies in imbuing the Seawool brand with a sense of sophistication while embodying the brand spirits of sustainable, innovative, and approachable. To achieve this goal, the design team has crafted a completely new brand image for Seawool based on these criteria.
Research: Seawool is a brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. Moreover, it continuously develops new technologies to explore future possibilities, creating more choices for the brand and establishing a new paradigm. By merging expertise with fashion, Seawool focuses on the quality of clothing, emphasizing softness, comfort, and the pursuit of individual style.
Inspiration: The excessive oyster shell waste along Taiwan coastal line has caused serious environment issue. By recycled the discarded oyster shells and mixed with recycle PET bottle to develop the functional fiber. Seawool yarn, the word derived from sea and wool, means this innovative yarn with woolen touch which develop from the sea resources. Seawool served a strong image to the new brand, deepen consumer awareness of its distinct characteristics, a brand that leads both fashion and sustainability.
Project Duration: The Branding project commenced in Sept.2022 and concluded in May,2023.
Operation Flow: The logo can be used in many places, not only on clothing labels and packaging but also on business cards, websites, and social media platforms. This helps maintain visual consistency for the brand and enhances its visibility and recognition, attracting more people to learn about the brand.
Patents: Trademark: Creative Tech Textile Co., Ltd.
Team Members: ChungSheng Chen
Eddie Wang
TingYuan Lin
EnYang Chen
Tainan University of Technology/Product Design Dept
Acdesign Associates International Co.,Ltd
Creative Tech Textile Co., Ltd
Hans Global LLC.
Image Credits: All images copyright: Acdesign Associates International Co.,Ltd.