Borna Sazegan Njirimara Ọrịre by Doraj Design House

Borna Sazegan Njirimara Ọrịre by Doraj Design House is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2025

Borna Sazegan Njirimara Ọrịre

by Doraj Design House

Client: Doraj Design House

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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Verified Award Winner

Verify Award Status for #160893

View at A' Design Award Press Release Award Badge

Colors

The Design

About Borna Sazegan Njirimara Ọrịre

Borna Sazegan bụ njirimara ọrịre e mepụtara maka ụlọ ọrụ na-ewu nnukwu ihe owuwu. Njirimara a dabere n'ahịrị, nke sitere n'ahụrụ ahịrị igwe ndị na-agafekọta ibe ha nke a na-eji ewu ihe owuwu. Ahịrị ndị a na-akpụ oyiyi anụmanụ nke enwere ike ịhụ nkọwapụta nke ihe owuwu n'ime ya. Anụmanụ ọ bụla nwere ihe ọ na-akọwa: ínì (rhinoceros) na-anọchite anya ike na ntachi obi, ịnyịnya na-anọchite anya ọsọ ọsọ, ele na-anọchite anya mma, ọdụm na-edu ìgwè ahụ. Agba dị ọkụ na nke jụrụ oyi dị na mgbakọ agba ahụ na-egosipụta ike ya na udo ọtụtụ. Enwere ike iji ihe osise ndị a mee ihe dịka nkọwapụta ma ọ bụ n'ụdị zuru ezu.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Borna Sazegan Njirimara Ọrịre meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Borna Sazegan Njirimara Ọrịre ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Borna Sazegan Njirimara Ọrịre na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
Dimensions & Packaging: -
Tags: Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
Production Technology: The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
Design Challenge: The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
Research: Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
Inspiration: Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
Project Duration: The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
Operation Flow: Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
Patents: -
Team Members: Mohammad Roustaei, Amirhossein Paydar
Image Credits: -