Luliang Highland Vegetables Njirimara Ehihie: Njirimara Akara Ahia nke Tian Rui Ling Dong

Ihe emepụtara bụ Luliang Highland Vegetables Njirimara Ehihie: Njirimara Akara Ahia nke Tian Rui Ling Dong bụ onye meriri a na-asọpụrụ nke ukwuu nke 2024 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

IgweEserese· 2024

Luliang Highland Vegetables Njirimara Ehihie: Njirimara Akara Ahia

nke Tian Rui Ling Dong

Onye Ahịa: Shandong Tianrui Smart Marketing Planning Co., Ltd

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Eserese

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Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Luliang Highland Vegetables Njirimara Ehihie: Njirimara Akara Ahia

Ederede Akwụkwọ: Luliang Highland Vegetables bụ njirimara akara ahia mpaghara e hiwere maka mpaghara na-akụ akwụkwọ nri n'elu ugwu na China. Emere ahụmahụ ahụ dabere na oyiyi mmeda ọla edo, akara a ma ama nke ịdị mma na nkacha mma. N'etiti ihe ndị e ji ele ihe anya, e nwere nnụnụ jidere akwụkwọ nri n'ọnụ ya, nke sitere n'echiche ilu obodo nke na-ekwu na naanị nnụnụ maara ma akwụkwọ nri ahụ ọ dị mma. Ìhè, nnụnụ na akwụkwọ nri bụ isi ihe eserese ndị ahụ. Njirimara a na-egosipụta obosara ala a na-akọ ihe, ụzọ ndozi gburugburu ebe obibi a na-eji akọ ihe, na ọdịdị okike dị ọcha nke mpaghara ahụ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Luliang Highland Vegetables Njirimara Ehihie: Njirimara Akara Ahia meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Luliang Highland Vegetables Njirimara Ehihie: Njirimara Akara Ahia ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Luliang Highland Vegetables Njirimara Ehihie: Njirimara Akara Ahia maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: For regional public brand identity newly designed for Luliang Highland Vegetables. The Gold Medal logo image is a key element symbolizing uniqueness and importance. The main object of the design is to accent its excellence in China highland vegetable industry, as well as its extensive cultivation area and leading stance in the market due to exceptional climatic conditions. This has earned the brand public recognition for maintaining the pristine ecology and delivering high quality vegetables.
Nha & Mkpuchi: Luliang County central square outdoor advertising
Kunming Luliang County highway outdoor advertising
Size: 5.25X13.8 M
Mkpado: Logo, Gold Medal, Vegetable, Pristine, Compelling, Prominent
Teknụzụ Mmepụta: In the conceptual design phase, the project team engaged in extensive and intensive consultations to refine and establish the dominant visual elements of the logo design. These elements included symbolic textual and graphic elements such as light, birds, and vegetables. To accurately convey these elements, the team spent a lot of time in optimizing hundreds of prototypes and adjusting color combinations, in order to ensure that the finalized version of the gold medal image would be perceived the best in visual and textural appeal.
Ịma Aka Imepụta: Accurately proving the prominent stance in China highland vegetables and its ecological attributes are crucial for designing a logo for Luliang Highland Vegetables. By incorporating the gold medal symbol and the top production endorsement, along with elements of theater, personality, and interaction, the team enhanced the brand identity, fostered engagement with consumers, and improved communication.
Nchọpụta: The design team spent months in conducting field work in Luliang, Yunnan, to gain a comprehensive understanding and enhance the core visual elements of the logo design. Throughout the research process, the members delved into the distinct climatic and topographical conditions, and analyzed the ecological cultivation practices adhered by local community. This not only underscored the importance of health and environmental sustainability but also provided valuable insights for the design process.
Mkpali: The Gold Medal, being associated as a symbol of excellence and high quality in culture and society, resonates with people's perception of the brand. The deep connection between Luliang Highland Vegetables and the values behind the Gold Medal has been crucial in gaining extensive recognition, serving as a source of inspiration for the design.
Oge Ọrụ: The design phase of the project commenced on 10 January 2023 and wrapped in June of the same year. The final product debuted and implemented on 16 October 2023, in Luliang County.
Usoro Ọrụ: An image of a bird holding a vegetable in its mouth, standing in the visual focus of the logo, was inspired by a local proverb in Luliang who knows if the vegetables are good or not, only the bird knows. This proverb suggests the adherence to the eco friendly principles of crop cultivation in the region and emphasizes the importance of personal taste experience in assessing food quality over external evaluations based solely on how it looks like. The pattern conveys a respect for the purity of nature and the pursuit for unprocessed state.
Ndị Otu: Xun Gao，Yang Li
Asụsụ Foto: Xun Gao，Yang Li