Feixi Grand View Ihe Ngosi by Feixi Digital Culture and Media

Feixi Grand View Ihe Ngosi by Feixi Digital Culture and Media is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2024

Feixi Grand View Ihe Ngosi

by Feixi Digital Culture and Media

Client: Feixi Digital Culture and Media

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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The Design

About Feixi Grand View Ihe Ngosi

Ederede Akwụkwọ: Feixi Grand View bụ ihe ngosi e mepụtara iji gosipụta mmepe nke Feixi County dị na Anhui Province, China. Ihe ngosi a na-egosi ọganihu akụ na ụba, ihe nketa omenala, ọdịdị ala, na ndụ obodo site n'echiche dị iche iche. Foto ndị dị mma nke gbara ọkụ nke ebe obodo ahụ na-etolite isi ihe a na-ahụ anya, ebe usoro ahịrị na-eduzi anya site na nhazi kpakpando. Otu usoro agba nwere ọnụ ọgụgụ agba dịgasị iche na-agbakwunye omimi na foto ndị ahụ. E dozila ederede ahụ ka ọ dịrị mfe ịgụ. Nha ya bụ 297 site na 210 millimeters. E gosipụtara ihe ngosi a na mgbasa ozi ịntanetị na nke dị n'èzí, gụnyere mgbasa ozi na ọdụ ụgbọ ala dị na Feixi County.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Feixi Grand View Ihe Ngosi meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Feixi Grand View Ihe Ngosi ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Feixi Grand View Ihe Ngosi maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Feixi Grand View is plotting a grand blueprint, a poster designed to show the advances made by Feixi County in recent years, highlighting its unique history and culture to foster a stronger bond with the community and enhance the local positive identity. The compact layout and an extensive use of line elements enhance the visual impact and flow of the display.
Dimensions & Packaging: 297mmX210mm
Tags: Poster, Propaganda, Region, Culture, Economy, Comprehensiveness
Production Technology: An advanced image editing software is used for the layout design to guarantee a distinct visual hierarchy. Local HD images are chosen as the primary visual component, and the text is precisely arranged and typeset using typography software to ensure the clarity and efficiency of information transmission.
Design Challenge: The key challenge in this poster design lies in making a breakthrough in design without compromising the regional characteristics to differentiate itself in a homogeneous competition. The project team unconventionally uses a mono-color scheme with gradient hues to add image depth, a strategy aimed at readily capturing the public attention and leaving a lasting impression.
Research: Feixi County, ranked among the top 100 counties nationwide in respect of overall strength and the standing as the first county-level administrative region in Anhui Province with an annual output value hitting RMB 100 billion, has established itself as an appealing tourist destination and industrial hub. With a focus on NEVs as the pillar industry, Feixi has played a pivotal role in developing a full-scale industry chain closed-loop ecosystem.
Inspiration: Multiple perspectives are required to get the panoramic view of a region, for example, an insightful view of economic progress, cultural legacy, geographical setting, society, and humanities. Hence, the guideline underlying this visual design endeavor is to unveil the recent accomplishments in development of Feixi County and its extensive historical and cultural background from diverse perspectives.
Project Duration: The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and offline platforms, including bus stop ads in Feixi County.
Operation Flow: The final version of poster is placed to online and physical media platforms for public exposures, the key design elements, such as the layout representing the new energy automobile industry, are seamlessly connected to the highlighted title "Feixi", and other design features stand oout in a similar manner, along with additional elements. These components mark a significant milestone in the effective dissemination of information and building branding identity.
Team Members: Creative Director: Liu Xinguang
Executive Director: Wei Wei
Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu