Y Design Njirimara Ọhụụ by Yunnan Tech and Business University

Y Design Njirimara Ọhụụ by Yunnan Tech and Business University is a highly esteemed winner of the very prestigious 2024 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2024

Y Design Njirimara Ọhụụ

by Yunnan Tech and Business University

Client: Yunnan Tech and Besiness University

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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The Design

About Y Design Njirimara Ọhụụ

N'iji ụkpụrụ mgbagha anya nke Escher, a na-ese ụdị cuboid gbasoro axis Y nke ahịrị nhazi ahụ, wee mepụta otu cuboid ahụ ọzọ n'axis X na Z, ka nsọtụ njedebe nke cuboid atọ ahụ jikọta n'ụzọ zuru ezu, ma kee mkpụrụ edemede Y geometric n'elu mbara ngosi. Site na njikọta dị iche iche, a na-emepụta mgbagha anya dị iche iche, ma wepụta echiche oghere ka ukwuu, na-egosipụta ọnọdụ nyocha Y Studio n'oghere dị iche iche.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Y Design Njirimara Ọhụụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Y Design Njirimara Ọhụụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Y Design Njirimara Ọhụụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Using Escher's optical illusion principle, a cuboid is drawn along the Y axis of the structural line, and the same cuboid is duplicated on the X and Z axes, so that the endpoints of the three cuboids are completely overlapped, and a geometric "Y" letter can be formed on a projection plane. Through different combinations, different optical illusions are generated, and more spatial imagination is derived, conveying the positioning of Y Studio's research in different spaces.
Dimensions & Packaging: This VI design is mainly used in studio supplies, and is made according to regular sizes.
Tags: Variable, Studio, Monkey King, Optical Illusion, Y
Production Technology: The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
Design Challenge: The biggest challenge of this design was to create a variable character from a simple Y element.
Research: Through creative methods such as brainstorming, a variety of modeling semantics with variability were selected. In the end, the 72 changes of Monkey King were chosen, mainly considering that in the Chinese Chinese context, users are easy to decode graphics.
Inspiration: This design is inspired by the 72 changes of the Monkey King in the famous Chinese novel "Journey to the West", and 72 variations are designed for the logo.
Project Duration: The project started in March 2023 in Kunming and finished in May 2023 in Kunming
Operation Flow: Drawing a box along the Y axis with structural lines, and duplicating the same box on the X and Z axes, so that the endpoints of the three boxes overlap completely, you can form a geometric "Y" letter on a projection surface. Just change the way the endpoints overlap some of the segments to form different occlusions.
Team Members: Liu Kaiyi
Li Yingxing
Zhang Weiwei
Image Credits: Optional Image #3: Illustrator LinHai, Texture, 2023.