Selena Oche by Aciole Felix is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ngwá Ụlọ Competition Category.

ỌlaọchaNgwá Ụlọ· 2025

Selena Oche

by Aciole Felix

Client: Morada Decor

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngwá Ụlọ Category

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The Design

About Selena Oche

Selena bụ oche e ji osisi Jequitiba na ahịhịa okporo ọka sitere n'okike mee. E ji igwe CNC nwere nkọwa zuru oke kpụzie ahụ oche ahụ, nke na-emepụta elu dị nro na nke na-aga n'ihu na-enweghị njikọ a na-ahụ anya. Ọrụ aka ndị omenkà na-emecha nchịkọta ahụ na ijikọ ahịhịa ahụ. Ahịhịa ahụ na-esite n'ebe a na-adabere azụ ruo n'ebe a na-anọdụ ala, na-etolite ihe na-aga n'ihu nke na-atụkwasị ịdị mfe anya n'ahụ oche dị ka otu nkume. A na-eji ihe nchacha sitere na mmiri iji belata mmetụta ọ na-enwe na gburugburu ebe obibi. Selena na-ejikọta ọdịdị dị mfe na nhazi siri ike nke e mere ka ọ dịgide ruo ọgbọ dị iche iche.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Selena Oche meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Selena Oche ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Selena Oche bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Selena was designed with the aim of having a light and minimalist look. It represents a little of what we tried to convey with these innovative surfaces and transitions, resulting in the smooth shapes of a resistant and durable chair. The continuity of the straw produces a minimalist effect, and the transparency of this material generates lightness in a monolithic volume. The chair is a tactile object, to understand its complexity it is necessary to feel each transition, fit and surface.
Dimensions & Packaging: Width 0.560 mm
Depth 0.600 mm
Height 0.840 mm
Tags: minimalist design, cnc machining, jequitiba wood, portuguese straw, form and function, contemporary design, sustainable design
Production Technology: A project focused on detailed cnc programming. Added to artisanal processes that require a lot of experience and care, in the use of organic materials, such as Jequitibá wood, and natural straw.
It highlights the resistance created in the machining processes, generating precision in assembly. And its water-based finish guarantees lower environmental impact. This makes the product durable and sustainable, thinking about pieces that will be used for generations.
Design Challenge: Search for fluid surfaces, without encounters, without visible obstacles, the process of fixing the natural straw, to form the smooth piece, search for exclusive tools and solutions with partners, was a great and time-consuming challenge, but delivered an exceptional result. Furthermore, it increased our creative repertoire.
The challenge was to make an aesthetically minimalist chair, which at the same time was structurally robust, and with this appearance was ergonomically attractive.
Research: The research into the design of the brief showed us that the natural puts us in a very positive way, in tune with our ancestry, awakening intrinsic sensations that welcome us, influencing human well-being, which is why the final objective of the project was to deliver a contemporary product , made with natural materials and organic shapes.
There was also a great effort in researching technology and tools that could execute according to the project.
Inspiration: In-depth CNC machining techniques were essential to define the shape of the chair, this was exploited to the maximum.
The search for fluid and smooth surfaces, characteristics that make the piece so interesting, and that hide the formal complexity, with different visual elements.
Also the natural straw, starting at the back, moving towards the seat, generates a continuous element of visual lightness and the impression that the chair does not have many stops, making the product even more fluid.
Project Duration: The project began in Lagoa Vermelha, Rio Grande do Sul, Brazil on April 2, 2023 and ended in March 2024.
Operation Flow: The natural straw in the seat initially creates hesitation, and the feeling when sitting is one of surprise, comfort and security.
Designed with an organic shape and fluid lines, at the same time complex and intriguing, it becomes a product that also appeals to the sense of touch, going beyond ergonomics and visuals, interacting with human curiosity.
Visually light in a product with materials as noble and known for their robustness as wood, this product conveys softness and elegance.
Team Members: Design - Aciole Felix
Prototyping - Eduardo Bossardi
Approval - Rafael Schmidt
Search - Juliano Schmidt
Image Credits: Pherphoto fotografias