Charlene 10 Years Ọrụ Bụ isi: Igbe Onyinye nke Hanyun Gu and Yibing Hu

Ihe emepụtara bụ Charlene 10 Years Ọrụ Bụ isi: Igbe Onyinye nke Hanyun Gu and Yibing Hu bụ onye meriri a na-asọpụrụ nke ukwuu nke 2025 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Ihe Onyinye.

BronzIhe Onyinye· 2025

Charlene 10 Years Ọrụ Bụ isi: Igbe Onyinye

nke Hanyun Gu and Yibing Hu

Onye Ahịa: Charlene Classic

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Ihe Onyinye

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #162166

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Charlene 10 Years Ọrụ Bụ isi: Igbe Onyinye

Ihe Odide Akwụkwọ: Charlene 10 Years bụ igbe onyinye ncheta e mepụtara maka ihe ngosi afọ iri nke ụlọ ọrụ ihe ịchọ mma. Igbe a were ụdị ihe mkpuchi mfụ ma tụọ 260 site na 95 ruo na 40 milimita. Ihe owuwu mmeghe na-echetara mmadụ windo, na-akwado isiokwu ihe ngosi mbụ. E dekwasịrị isiokwu ihe ngosi ahụ n'akara akwụkwọ agba akwụkwọ ndụ n'elu igbe ahụ, e dekwasịkwa okwu nkwupụta ụlọ ọrụ ahụ n'agba ọla ọcha n'elu mkpuchi igbe ahụ. N'ime igbe ahụ dị isi akwụkwọ, akwụkwọ nkwado, mfụ achara e mere n'ime obere igbe ọcha, akwụkwọ ọkpụkpọ akwụkwọ, na kaadị eserese achara. Akwụkwọ nkwado ahụ ji ụdị ntinye ochie nke ekweekwe ma gbasaa ruo mita iri.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Charlene 10 Years Ọrụ Bụ isi: Igbe Onyinye meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Charlene 10 Years Ọrụ Bụ isi: Igbe Onyinye ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Charlene 10 Years Ọrụ Bụ isi: Igbe Onyinye na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The elegant name for a fan, "Ren Feng," implies the virtues of benevolence, righteousness, propriety, wisdom, and trustworthiness, as well as the elegance of poetry, music, and odes. This concept serves as the creative theme for Charlene Classic and represents a unique emotional symbol used to interpret the values shared by the brand and its users. They are using jewelry as a medium to promote Chinese culture and supreme philosophical wisdom.
Nha & Mkpuchi: Size: 260*95*40mm.
We designed a book box in the shape of a fan case with the theme of "Benevolent Breeze Presented in a Box". It adopts an opening structure like a window (qǐ yǒu), echoing the brand's first exhibition theme of "Opening the Window to Admire the Splendor". Inside the white fan box is a green all-bamboo fan. The supplement is in the traditional Chinese accordion binding and unfolds to be as long as 10 meters.
Mkpado: Oriental aesthetics, reading experience, book design, cultural dissemination, bamboo, painting scroll
Teknụzụ Mmepụta: While retaining the traditional form of paper invitations, the designer uses a fan as the main invitation for the event. The fan can not only represent the sentiment and taste of the fan holder, but also be used as a token to convey emotions. It will also be an exhibition souvenir. The designer takes the "Wonders of Xiao and Xiang" by Mi Youren, a painter of the Southern Song Dynasty, as the design concept of the entire set of books - summarizing the ancients' evaluations of this painting into four sections and carefully arranging the reading experience after opening the book box according to this structure. In the book case are the main volume, the supplement, the bamboo fan and box, the paper invitation and the bamboo painting card. Readers create an atmosphere of the poetic home of Eastern literati step by step through the rich changes in craftsmanship, materials and different papers during reading.
Ịma Aka Imepụta: The core of design is to convey "The Benevolent Breeze Spreads" and show the "elegant charm" of the Orient. We conceived from two aspects.

Outside: "Benevolent Breeze Presented in a Box". In research, we found ancient people used fine fan cases. We set the album theme as this and designed a book box like a fan case. For the structure, inspired by the brand name "Xuan" (meaning window), we added an opening structure for a window-opening feel, responding to the 2017 exhibition theme. Hoping Charlene keeps spreading Eastern culture.

Inside: "Spreading the Elegant Way". We suggest using a fan as the main invitation while keeping paper invitations. A bamboo fan, implying "there is bamboo at the origin", corresponds to two series. We want materials inside to draw on traditional Chinese binding forms. Albums, cards, and invitations should convey oriental charm through printing and paper texture. Overall, we aim to show the elegance of the Orient through design.
Nchọpụta: How to convey the brand concept with the "Benevolent Breeze Series" as the core in the tenth anniversary exhibition is the focus of the design. In the first round of proposals, we took "The Benevolent Breeze Spreads¹" as the thinking direction of the design. Among them, "Benevolent Breeze" implies the meanings of "benevolence, righteousness, propriety, wisdom, and trust; elegance, poetry, music, and praise." "Spreads" represents dissemination and promotion. We hope that through design, we can express Charlene's vision of spreading Eastern culture to the world like "The Benevolent Breeze Spreads." In addition, we also hope that when people receive this set of books, they can receive a strong breath of Eastern culture.
Mkpali: We designed a book box in the shape of a fan case with the theme "Ren Feng Presented in a Box." The structure mimics an open window, echoing the theme of the brand's first exhibition, "Open Xuan to View the Splendor." The book box's surface features the exhibition theme "Bamboo Shadows and Elegant Fans Presented by Xuan" embossed in green, with the brand's slogan embossed in silver on the left side of the lid.
Oge Ọrụ: In July 2023, it started in Beijing. The project ended in October 2023. In November 2023, it was exhibited in Shanghai, Beijing and London in succession.
Usoro Ọrụ: It appears in the form of a commemorative gift box in the exhibition. It helps the on-site audience better understand the brand story, history and development, and get to know the brand products more quickly.
Ndị Otu: Chief Editor: Charlene Li
Editor: Xinlong Zhang
Authors: Sally Wang
Translation: Minzy Zhao
Photography and Post-production: Xinlong Zhang, Yunpeng Fu, Shasha Lu
Art Director: Hanyun Gu
Design: Hanyun Gu, Yibing Hu
Proofreading: Sally Wang, Ying Xing, Minzy Zhao
Project Coordination: Xinlong Zhang
Print: Beijing Yinyi Arts Cultural Development Co.,Ltd
Printing: Beijing QiHang DongFang Printing Co.,Ltd
Asụsụ Foto: Photography: Xinlong Zhang, Yunpeng Fu, Shasha Lu
Post-production: Xinlong Zhang, Yunpeng Fu, Shasha Lu
Picture: CHARLENE High Jewellery Workshop
Imperial Palace Fan Collection Design: Carina Yen, Jason Koo, Yuan He
Bamboo Fan Collection Design: Yuan He, Yingwan Sun, Hanshu Lai
Video: CHARLENE High Jewellery Workshop