Morita Wds 2023 Ụlọ Ngosi Ihe by Shotaro Inahara

Morita Wds 2023 Ụlọ Ngosi Ihe by Shotaro Inahara is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ụlọ Owu Ngosipụta Azụmaahịa, Ime Ụlọ na Ngosipụta Competition Category.

ỌlaọchaNgosipụta Azụmaahịa· 2025

Morita Wds 2023 Ụlọ Ngosi Ihe

by Shotaro Inahara

Client: HAKUTEN Corporation

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ngosipụta Azụmaahịa Category

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The Design

About Morita Wds 2023 Ụlọ Ngosi Ihe

Morita Wds 2023 bụ ụlọ ngosi ihe emere maka onye na-emepụta ngwá ọrụ eze. Ụlọ ngosi a dị 32000 site na 15000 site na 4500 milimita. Nhazi a na-egosipụta ihe ndabere nke ngwaahịa ndị ahụ karịa ngwaahịa naanị ha. A na-atọsasị akụkụ dị iche iche ma gosipụta ha, a na-egosi usoro ọrụ ime ime site na windo ndị na-ahụ anya, ma na-ekpughe ọtụtụ iji kọwaa ebumnobi nhazi ahụ. E ji mpempe ígwè fọdụrụ mgbe e gbuchara ya mee mgbidi ndị ahụ. E ji sikuru jikọọ ihe owuwu ahụ na-enweghị ihe mmado, ka e nwee ike imegharị ihe ndị e ji rụọ ya.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Morita Wds 2023 Ụlọ Ngosi Ihe meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Morita Wds 2023 Ụlọ Ngosi Ihe ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Morita Wds 2023 Ụlọ Ngosi Ihe bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Began with a deep understanding of Morita by reading the technical history that describes how the products were made. The exhibition also included a tour of the manufacturing process and interviews about the company's commitment to its products. The exhibition also included a fascinating behind-the-scenes look at the products, including an introduction to the development story, a transparent and disassembled mechanism display, and an appeal to the design intent by exposing the dimensions.
Dimensions & Packaging: The overall dimensions of the booth are W32000 x D15000 x H4500 mm.
Tags: Exhibition,Booth,Sustainability,Branding,Luminous Signs,Dental,Equipment
Production Technology: The “MORITA MUSEUM” sign. The sign is side-illuminated, and one side is embedded in the wall to suggest that this is a booth that attracts visitors to Morita from a different angle.
The base design of the graphics is based on drawings, which gives visitors a sense of the product manufacturing process.
The wrighting of the corner signs is not based on product names, but on words that are beneficial to visitors, in order to induce their interest in the contents of the corner.
Design Challenge: Based on the above, the booth will be a “fascinating display of the invisible” by (1) disassembling the product part by part, (2) introducing the development process and its secret story, (3) showing the internal mechanism through a transparent window, and (4) showing the design attention to detail through the dimensions of the product.
Research: We also visited Morita Manufacturing Corporation, where the products are actually manufactured, to observe the manufacturing process and hear about the developer's commitment to the products.
Inspiration: Morita also exhibited at the annual regional dental shows. There, the company exhibits directly related to sales promotion, focusing on products and services, and it was a place to sell products. This year's WDS will focus not only on products, but also on their backgrounds. Who and what kind of thoughts and processes go into the making of a product. The experience was designed as a branding opportunity for people to learn more about Morita and become fans.
Project Duration: The project started in September 29, 2023 and finished in October 1, 2023 in Yokohama.
Operation Flow: On the wall, we used a scrap piece of sheet metal from which parts had been die-cut.The design matched the concept of this exhibition as a material reminiscent of the manufacturing process, and the design also functioned as an eye-catcher, attracting visitors' interest by allowing them to see inside the booth through the hole in the wall.
The booth was fixed with screws, without using any adhesives, so that it could be returned to the factory and returned to the normal recycling flow.
Team Members: Designer : Shotaro Inahara
Art Director : Akiyuki Maruyama
Producer : Tatsuya Sato
Producer : Riku Nishihara
Product Manager : Toshiki Takei
Image Credits: Image #No1~5 : Photographer, Akira Arai.