Hwg Campus Lu Usoro Ntuziaka Ụzọ by Thomas Geissert

Hwg Campus Lu Usoro Ntuziaka Ụzọ by Thomas Geissert is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2025

Hwg Campus Lu Usoro Ntuziaka Ụzọ

by Thomas Geissert

Client: Teamgeissert

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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Colors

The Design

About Hwg Campus Lu Usoro Ntuziaka Ụzọ

Ebumnuche bụ ịmepụta usoro nwere njirimara na ịpụrụ iche nke ya. Usoro akara ngosi na ozi ahụ nwere asụsụ nhazi doro anya ma na-egosipụta ihe mejupụtara ụkpụrụ ụlọ nke ụlọ ọhụrụ ahụ. Echiche agba na-eme ka ọ dịrị ndị mmadụ mfe ịmara ebe ha nọ. Ọ na-anabata ma na-eme ka ụmụ akwụkwọ mara ihe n'èzí (ebe a na-adọba ụgbọala, ọgbọ akwụkwọ), na-eduzi ha gaa n'ọnụ ụzọ mbata na n'ime ụlọ ndị ahụ gaa na ngalaba na akụrụngwa ha chọrọ. Ihe e lebara anya bụ ịdị mfe ịgụ, ịdị mfe ịnweta na ịmata. E mepụtara ngwọta nke na-adịghị eso usoro ndị na-adịru nwa oge nta, kama ọ na-adịgide n'ụdị na ihe e ji mee ya.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Hwg Campus Lu Usoro Ntuziaka Ụzọ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Hwg Campus Lu Usoro Ntuziaka Ụzọ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Hwg Campus Lu Usoro Ntuziaka Ụzọ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced overall view without creating visual clutter. The choice of typography and icons, as well as the lighting and colour scheme, make it easier for international students to find their way around. The most important means, besides the use of the open Roboto typeface, is the introduction of high-contrast colours. Our focus was on functional and psychological aspects such as good visibility, readability and accessibility.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: The signage system uses aluminium frames with a concrete base and aluminium panels with contemporary lettering. The logo was milled into the glass fibre reinforced concrete panels. The building numbers are decoupaged and highlighted in different colours. The numbers are illuminated at night.
Design Challenge: Processing and finishing the various materials was the biggest challenge. Laser cut aluminium, powder coated with high performance film, backlit coloured acrylic glass and engraved concrete panels were combined to form a single unit.
Research: A signage system was designed to blend in with the surroundings without being overlooked. For this reason, colours and materials from the architecture and outdoor facilities were taken up, recombined and developed into an independent product.
Inspiration: The aim was to create a system with its own identity and originality. Characterised by a modern, contemporary look with modern, classic typography. The calm appearance is intended to promote safety, confidence and deceleration among students. Contrasting modern design and a clear hierarchy of information characterise this new system. The orientation system is easy to use and makes a positive contribution to the quality of service on the campus.
Project Duration: The design process started in 2015 and the implementation of the signage elements was in 2024.
The site is the campus of the University of Business and Society in Ludwigshafen, Germany.
Operation Flow: The high contrast between the font colour and the background makes the information easy to read. Accessible information boards with tactile lettering have been developed for people with visual impairments.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT