Min Shan Nong Ye Njirimara Ụlọ Ọrụ by Yanjun Yang

Min Shan Nong Ye Njirimara Ụlọ Ọrụ by Yanjun Yang is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

BronzEserese· 2025

Min Shan Nong Ye Njirimara Ụlọ Ọrụ

by Yanjun Yang

Client: Yanjun Yang

Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Min Shan Nong Ye Njirimara Ụlọ Ọrụ

Min Shan Nong Ye bụ njirimara ụlọ ọrụ e mepụtara maka ụlọ ọrụ ọrụ ubi. E ji otu ahịrị na-agafeghị agafe kee akara ahụ, na-egosipụta ugwu ndị dị iche iche, mmiri na-asọ asọ na oke mmiri ọka wiiti na-efeghari. Akara ahụ bụkwa ụdị mgbanwe nke mkpụrụedemede M na S, bụ mkpụrụ mmalite nke Min Shan, mpaghara ebe ngwaahịa ndị a si abịa. A na-eji agba ndụ akwụkwọ dịka isi agba iji gosipụta ngwaahịa ubi dị ọhụụ na nke dị mma n'ahụike. Ụdị dị mfe na nke nwere ihe ọmụma na-eme ka o dị mfe ịgbasa ya n'ogo dị iche iche, si otú a mee ka enwe ike itinye njirimara a n'ihe ngosi dijitalụ yana n'ngwaahịa nkịtị.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Min Shan Nong Ye Njirimara Ụlọ Ọrụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Min Shan Nong Ye Njirimara Ụlọ Ọrụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Min Shan Nong Ye Njirimara Ụlọ Ọrụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is formed through one-stroke shaping, subtlely capturing rolling mountains, water ripples, and wheat waves. It embodies the enterprise's dedication to the agricultural sector of Min Shan and the enterprise's down-to-earth and innovative spirit. It takes green as the main tone, which echoes fresh and healthy agricultural products, conveying the brand's commitment to providing natural, pure, and organic products.
Dimensions & Packaging: The size flexibly varies with application scenarios.
Tags: Brand design, Logo design, Brand identity, Agricultural sector, Regional characteristics, Brand spirit delivery, Color psychology
Production Technology: Drawing inspiration from a fold mountain range from the south of Gansu province to the northwest of Sichuan province in China, this design adopts elements of "mountain" and "water", on which this agricultural enterprise relies. This logo is a variant derived from the letter M, the first letter of Min, and S, the first letter of Shan, which symbolizes agricultural products' origin is Min Shan, reflecting the enterprise's close ties with this region and emphasis on the natural bounty.
Design Challenge: The main challenge of this design is to convey the brand's core concept while achieving higher recognition and more distinctive visual attraction among similar products. This design is formed through one-stroke shaping with a minimalist design aesthetic and ingenious color scheme to enjoy high recognizability and scalability in various application scenarios, facilitating effective brand communication and enhancing users' brand memory.
Research: Increasing demands for healthy and organic products urge us to follow the market trend to cater to users' pursuit of healthy lifestyles. MIN SHAN NONG YE incorporates natural elements ("mountain" and "water") and pinyin initials of the product's origin, MIN SHAN, into this brand identity design, coupled with the green color scheme, conveying the brand's commitment to green and organic products.
Inspiration: To enable consumers to build trust in our products quickly, we take relevant elements and color schemes of the product origin to create this design. This distinctive design is reminiscent of the enterprise's field of operation- organic and healthy agricultural products, reducing the brand's communication costs.
Project Duration: The project started in June 2022 in Chengdu.
Operation Flow: MIN SHAN NONG YE endows the brand with a unique visual identity through natural elements and color schemes relevant to the product's origin. This brand logo is widely applied in online digital dynamic exhibitions and offline physical products. It hugely enhances brand recognition and memory due to its simple but symbolic form, thus reducing the brand's communication costs.
Team Members: Yanjun Yang
Image Credits: Yanjun Yang