Shougang Soreal Xr Park Nhazi Ime Ụlọ nke Ogige Ahụmahụ by Xiao Ye, Lyu Xiaozhuo and Hao Xin

Shougang Soreal Xr Park Nhazi Ime Ụlọ nke Ogige Ahụmahụ by Xiao Ye, Lyu Xiaozhuo and Hao Xin is a highly esteemed winner of the very prestigious 2025 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

ỌlaọchaIme Ụlọ· 2025

Shougang Soreal Xr Park Nhazi Ime Ụlọ nke Ogige Ahụmahụ

by Xiao Ye, Lyu Xiaozhuo and Hao Xin

Client: Beijing Dang Hong Qi Tian International Culture & Technology Development Group Co., Ltd.

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ime Ụlọ Category

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The Design

About Shougang Soreal Xr Park Nhazi Ime Ụlọ nke Ogige Ahụmahụ

Shougang Soreal Xr Park bụ ime ụlọ na oghere ngosi dị na Beijing. Ogige a nọ n'ebe bụbu ihe nketa ụlọ ọrụ mmepụta ihe. E chekwara ụdị ụlọ mbụ ahụ, nke nwere ụlọ isi nwere elu isii na ụlọ dị n'akụkụ nwere elu atọ nke ejikọrọ n'ime ime. Mgbanwe nhazi, agba metal na efere ígwè na-adịghị agba nchara na-emepụta ọnọdụ sayensị akụkọ ifo. Eziokwu mebere emebe, eziokwu agbakwunyere, nsochi mmegharị na mmata oghere na-akwado ọdịnaya mmekọrịta. Ụzọ ndị na-agbanwe agbanwe na mpaghara nwere isiokwu na-eduzi ndị ọbịa gafee ogige ahụ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Shougang Soreal Xr Park Nhazi Ime Ụlọ nke Ogige Ahụmahụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Shougang Soreal Xr Park Nhazi Ime Ụlọ nke Ogige Ahụmahụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Shougang Soreal Xr Park Nhazi Ime Ụlọ nke Ogige Ahụmahụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The park integrates the historical culture of the industrial heritage site with modern sci-fi elements for an experience that transcends time and space. It preserves the original form and utilizes innovative structural transformations and materials to ensure versatility and visual appeal. The design team has cleverly crafted flexible pathways and thematic zoning to provide an unlimited and virtualized free experience.
Dimensions & Packaging: Architecture: It consists of a main building and a side building. The former retains an original building form - a six-storied columnar shape, and the latter is a three-storied cuboid block, both of which are connected internally.
Spatial design: The main structure totaling 6 floors is independent, the southern building is 33m high, and the northern building with 4 floors is terraced while maintaining a coherent appearance.
Tags: Digital economy, industrial heritage site, artificial intelligence, spatial computing, immersive experience, sci-fi world, interactive devices, role setting, the integration of technology, and cultural inheritance.
Production Technology: The park uses several cutting-edge technologies, such as depth camera-based human action recognition, eye movement tracking, leap motion technology, and real-time computing somatosensory interaction systems, combined with 5G + Bluetooth AOA technology, to achieve navigation via the mobile phone APP and accurate positioning. The metallic and artistic paints and stainless steel plates have undergone various techniques to create a unique atmosphere.
Design Challenge: The design of the Shougang SoReal XR Park encountered many challenges, such as design orientation, complex structural transformation, and structural design. The design team successfully navigated these obstacles through thorough design analysis, advanced technology integration, and the utilization of innovative materials. This resulted in the creation of an immersive space that emanates a sci-fi ambiance, uniquely blended with elements reflecting Chinese characteristics.
Research: The program team delved deep into the architectural site, Shougang industrial heritage site, and the living ambiance in Beijing City, leading to the establishment of the park's orientation. In collaboration with professional manufacturers and structural design specialists, we've resolved intricate obstacles and realized our design vision in terms of structural transformation and structural design.
Inspiration: The design inspiration is derived from the respect for the industrial heritage site and the aspiration for future technology. In light of the burgeoning digital economy, this project endeavors to venture into innovative digital realms that seamlessly blend the past with the future, as well as culture with technology, thus giving rise to an entirely novel sci-fi universe.
Project Duration: The project started in 2023 in Beijing.
Operation Flow: We've integrated several products through virtual reality, augmented reality, and other technologies. Together with spatial sensing and data analysis capabilities, this park provides a more intelligent and interactive experience. At the same time, AI algorithms can analyze user preferences and emotional states to auto-generate multiple storylines, allowing users to choose according to their preferences.
Team Members: XlAO Ye, LYU Xiaozhuo, HAO Xin
Image Credits: Beijing Dang Hong Qi Tian International Culture & Technology Development Group Co., Ltd.